The primary and secondary colours of the Brand offer variety and flexibility to the designs.

  • The signature colour Estonian Blue makes the design system uniform.
  • When colouring boulders and creating infographics, use the colour codes provided by the Brand.
  • Gradients can be used to make sure the text is legible when placed over a photo.
  • Use uniform backgrounds to bring out details.
  • Emphasise single words, titles, the est-concept or the letter e by using a colour that differs from the one used in the main text.
  • Mix and match colours from different groups. Play around with them to create a desired mood.

Primary color

Estonian Blue
hex
#0000f0
rgb
0, 0, 240
cmyk
100, 62, 0, 0
pms
2728

Neutral colours – boulders

Pahkla
hex
#f0f1f2
rgb
240, 241, 242
cmyk
3, 0, 0, 6
pms
427
Hellamaa
hex
#cfd1d2
rgb
207, 209, 210
cmyk
22, 15, 15, 0
pms
420
Kabelikivi
hex
#808284
rgb
128, 130, 132
cmyk
0, 0, 0, 51
pms
423
Majakivi
hex
#575a5d
rgb
87, 90, 93
cmyk
0, 0, 0, 81
pms
cool gray 10
Mustkivi
hex
#323334
rgb
50, 51, 52
cmyk
0, 0, 0, 100
pms
pantone black

Secondary colours

Secondary colours provide the flexibility and playfulness to communicate various subjects and moods. All secondary colours can also be used independently and combined throughout different groups to create more contrast and variation. The groupings (1-6) provide easier navigation within the large palette.

Group 1 – bays

Paldiski
hex
#0062f5
rgb
0, 120, 255
cmyk
100, 20, 0, 0
pms
285
Haapsalu
hex
#003cff
rgb
0, 60, 255
cmyk
100, 40, 0, 0
pms
300
Kolga
hex
#0000b4
rgb
0, 0, 180
cmyk
100, 80, 0, 0
pms
287
Liivi
hex
#000087
rgb
0, 0, 135
cmyk
100, 100, 0, 0
pms
blue 072
Matsalu
hex
#00005a
rgb
0, 0, 90
cmyk
100, 100, 0, 43
pms
2755

Primary colours frame the brand and provide the signature.

Group 2 – national parks

Soomaa
hex
#d7ede2
rgb
215, 237, 226
cmyk
17, 0, 12, 0
pms
566
Alutaguse
hex
#d9e3c6
rgb
101, 165, 128
cmyk
15, 0, 34, 0
pms
2274
Lahemaa
hex
#2e6347
rgb
46, 99, 71
cmyk
75, 27, 66, 39
pms
5545
Vilsandi
hex
#1d4432
rgb
29, 68, 50
cmyk
81, 39, 72, 60
pms
560
Karula
hex
#51de3e
rgb
81, 222, 62
cmyk
80, 0, 100, 0
pms
802

Group 3 – waterfalls

Madise
hex
#e3d9df
rgb
227, 217, 223
cmyk
4, 11, 0, 0
pms
2085
Treppoja
hex
#e1d4eb
rgb
225, 212, 235
cmyk
9, 16, 0, 0
pms
2635
Uhaku
hex
#8a6279
rgb
138, 98, 121
cmyk
25, 51, 5, 20
pms
667
Valaste
hex
#3c0078
rgb
60, 0, 120
cmyk
89, 100, 0, 0
pms
2685
Kohina
hex
#ff2db4
rgb
255, 45, 180
cmyk
0, 90, 0, 0
pms
807

Group 4 – bogs

Ratva
hex
#d6e6fd
rgb
209, 227, 253
cmyk
17, 10, 0, 0
pms
658
Kakerdaja
hex
#bae6e8
rgb
186, 230, 232
cmyk
27, 0, 6, 0
pms
7457
Mukri
hex
#c1bc76
rgb
193, 188, 118
cmyk
21, 9, 60, 6
pms
5845
Parika
hex
#2b7aa1
rgb
43, 122, 161
cmyk
75, 33, 15, 18
pms
646
Tudu
hex
#e1e000
rgb
225, 224, 0
cmyk
15, 0, 95, 0
pms
396

Group 5 – beaches

Tamula
hex
#fcedc5
rgb
252, 237, 197
cmyk
0, 6, 18, 0
pms
148
Kauksi
hex
#ffd7b7
rgb
255, 202, 159
cmyk
0, 20, 21, 0
pms
489
Toila
hex
#964542
rgb
150, 69, 66
cmyk
9, 78, 66, 27
pms
492
Pirita
hex
#572826
rgb
87, 40, 38
cmyk
0, 54, 56, 66
pms
7582
Kuremaa
hex
#ff4800
rgb
255, 72, 0
cmyk
0, 89, 100, 0
pms
orange 021