A simple and clever text-based tool to tie your communications to Estonia.
Peter Kentie’s widely used “est”-concept may be used in campaigns, presentations, webpages, on souvenirs etc. Emphasizing the “est” enables the creation of surprising and clever associations with Estonia. Use est-words in headlines, emphasising them in bold, with colour, or by underlining them.
EST is one of our ISO-certified country abbreviations (the other is EE) which also doubles as the English superlative form. The text based “est”-concept is also a great tool for promoting Estonia by businesses and organisations that already have their own visual identity, but can adopt it as part of their copy texts.
Remember — the concept should be used throughout the campaign. Try to find other est-words in addition to the English superlative form.
A selection of est-words:
forest
easiest
longest
biggest
newest
greatest
chillest
funniest
prettiest
cleanest
dearest
fastest
strongest
coolest
smartest
closest
brightest
hottest
blackest
whitest
finest
happiest
lowest
hippest
sweetest
lightest
coldest
safest
wildest
loveliest
healthiest
busiest
proudest
highest
deepest
wisest
finest
shortest
scariest
cosiest
bravest
warmest
weirdest
guest
festival
manifest
invest
modest…
