screen and print

Always keep in mind that a visual carries a message. Think through the purpose of the design elements and only use what is necessary.

• Whenever possible, align texts to the left.
• In a design, the wordmark is always placed in the upper right corner and its size is determined by the grid.
• There should be enough space around texts and images to ensure their legibility and allow their message to be communicated clearly.
• Images are placed in the bottom right corner of the design, and they grow in height and width.

Grid

Always create a grid what’s suitable for the specific format.

Margins

Absolute margins are based on a proportion of 1/24 of the document’s width. In case of a very narrow format, the margins are 1/12 of the width.