On Figma, we have created guidelines and design templates for different social media channels: Facebook, Instagram, LinkedIn, Youtube, Twitter.

To use the design templates, you must register an account on Figma and download the Aino typeface.

  • Always keep in mind the overall principle of Brand Estonia: the visual carries a message. We keep our designs from getting cluttered with unnecessary information and confusing typography.
  • If you are creating designs for multiple social media channels, use similar visual solutions in each one. This allows to create a platform of communication that is a whole.¬†For example, use the same profile picture in every channel.
  • Consider the specifics and formats of every platform.