Wordmarks have a specific graphic form, usage rules, and a sector administrator appointed by the state. Always use the original files; never construct wordmarks yourself.

Download wordmarks from toolbox Open wordmarks in Figma

State organizations, services, and companies use a logo. Logos should only use Aino Regular and Aino Bold.

  • Logos use only the Aino Regular and Bold typefaces.
  • When creating a symbol, keep in mind the general principles of the design system.

 

For using existing wordmarks or logos or creating new ones, contact us [email protected]

#1 There are four versions of each wordmark

 

Which version of the wordmark should I use?

  • Prefer using the dark wordmark — both on coloured and photographic backgrounds.
  • Use the light wordmark on a blue background.
  • The horizontal wordmark is more compact and works better in space-limited contexts (e.g. business cards, roll-ups, or digital headers).

#2 In a design, the wordmark is always placed in the upper right corner and its size is determined by the grid.

Open grids in Figma

grids for social media cards

grids for screens

grids for most common print sizes 

#3 It is not necessary to use a wordmark if the name of the industry itself acts as a headline or a call-to action

#4 wordmarks and partner logos

The logo of the European Union is always placed in the bottom right corner, always bordering the document margins. The sizing of the logo depends on the selected wordmark and the grid.

Partner logos are placed in the bottom right corner, always bordering the document margins. If the logo of the European Union is used as well, the size of partner logos is related to the height of the EU logo used in the layout.