wordmarks

Wordmarks have a specific graphic form, usage rules, and a sector administrator appointed by the state. Always use the original files; never construct wordmarks yourself.

State organizations, services, and companies use a logo. Logos should only use Aino Regular and Aino Bold.

For using existing wordmarks or logos or creating new ones, contact us [email protected]

#1 There are four versions of each wordmark

#2 In a design, the wordmark is always placed in the upper right corner and its size is determined by the grid.

grids for social media cards

grids for screens

grids for most common print sizes 

#3 It is not necessary to use a wordmark if the name of the industry itself acts as a headline or a call-to action

#4 wordmarks and partner logos

The logo of the European Union is always placed in the bottom right corner, always bordering the document margins. The sizing of the logo depends on the selected wordmark and the grid.

Partner logos are placed in the bottom right corner, always bordering the document margins. If the logo of the European Union is used as well, the size of partner logos is related to the height of the EU logo used in the layout.