A simple and clever text-based tool to tie your communications to Estonia.
The concept may be used in campaigns, presentations, webpages, on souvenirs — everywhere text can be displayed. Emphasizing the “est” enables the creation of surprising and clever associations with Estonia. Use est-words in headlines, emphasising them in bold, with colour, or by underlining them.
EST is one of our ISO-certified country abbreviations (the other is EE). It can be found in a variety of languages, e.g. the English superlative form. Peter Kentie’s campaign concept has been well received and widely used.
The “est”-concept is also a great way to promote Estonia for businesses and organisations that already have their own visual identity.
Remember — the concept should be used throughout the campaign. Try to find other est-words in addition to the English superlative form.
A selection of est-words: