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est-concept

A simple and clever text-based tool to tie your communications to Estonia.

The concept may be used in campaigns, presentations, webpages, on souvenirs — everywhere text can be displayed. Emphasizing the “est” enables the creation of surprising and clever associations with Estonia. Use est-words in headlines, emphasising them in bold, with colour, or by underlining them.

EST is one of our ISO-certified country abbreviations (the other is EE). It can be found in a variety of languages, e.g. the English superlative form. Peter Kentie’s campaign concept has been well received and widely used.

The “est”-concept is also a great way to promote Estonia for businesses and organisations that already have their own visual identity.

Remember — the concept should be used throughout the campaign. Try to find other est-words in addition to the English superlative form.

 

A selection of est-words:



forest
easiest
longest
biggest
newest
greatest
chillest
funniest
prettiest
cleanest
dearest
fastest
strongest
coolest
smartest
closest


brightest
hottest
blackest
whitest
finest
happiest
lowest
hippest
sweetest
lightest
coldest
safest
wildest
loveliest
healthiest
busiest


proudest
highest
deepest
wisest
finest
shortest
scariest
cosiest
bravest
warmest
weirdest
guest
festival
manifest
invest
modest