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Colours

Design › Colours

Colours are vital to our identity. They appear everywhere in our communication: in text, on screen, on our photos, in our illustrations etc. The primary and secondary palettes offer variety and flexibility, from colourful typographical illustrations to a subtle background shade.

Primary colours

Primary colours frame the brand and provide the signature.

Estonian blue


HEX
#0000f0
RGB
0, 0, 240
CMYK
100, 62, 0, 0
PMS
2728

NB! In spot colour printing we use different Pantone swatch for coated and uncoated paper.
(2728 for coated, 286 for uncoated.)

Neutral colours


HEX
#f0f1f2
RGB
240, 241, 242
CMYK
3, 0, 0, 6
PMS
427

HEX
#a7a9ab
RGB
167, 169, 171
CMYK
6, 2, 0, 27
PMS
877

HEX
#808284
RGB
128, 130, 132
CMYK
0, 0, 0, 51
PMS
423

HEX
#575a5d
RGB
87, 90, 93
CMYK
0, 0, 0, 81
PMS
Cool Gray 10

HEX
#323334
RGB
50, 51, 52
CMYK
0, 0, 0, 100
PMS
Pantone Black

 

Secondary colours

Secondary colours provide the flexibility and playfulness to communicate various subjects and moods. All secondary colours can also be used independently and combined throughout different groups to create more contrast and variation. The groupings (1-6) provide easier navigation within the large palette.

Group 1


HEX
#0078ff
RGB
0, 120, 255
CMYK
100, 10, 0, 0
PMS
285

HEX
#003cff
RGB
0, 60, 255
CMYK
100, 41, 0, 0
PMS
293

HEX
#0000b4
RGB
0, 0, 180
CMYK
100, 80, 0, 0
PMS
287

HEX
#000096
RGB
0, 0, 150
CMYK
100, 100, 0, 0
PMS
Blue 072

HEX
#00005a
RGB
0, 0, 90
CMYK
100, 100, 0, 43
PMS
2755

Group 2


HEX
#d2dbc1
RGB
210, 219, 193
CMYK
21, 6, 24, 0
PMS
5797

HEX
#bae6e8
RGB
186, 230, 232
CMYK
27, 0, 6, 0
PMS
7457

HEX
#98a589
RGB
152, 165, 137
CMYK
42, 21, 45, 0
PMS
5783

HEX
#2b7aa1
RGB
43, 122, 161
CMYK
75, 33, 15, 18
PMS
646

HEX
#0000f0
RGB
0, 0, 240
CMYK
100, 62, 0, 0
PMS
2728

Group 3


HEX
#fcedc5
RGB
252, 237, 197
CMYK
0, 6, 18, 0
PMS
148

HEX
#ffca9f
RGB
255, 202, 159
CMYK
0, 21, 24, 0
PMS
1555

HEX
#ad7351
RGB
173, 115, 81
CMYK
3, 45, 60, 18
PMS
4645

HEX
#964542
RGB
150, 69, 66
CMYK
9, 78, 66, 27
PMS
492

HEX
#ff4800
RGB
255, 72, 0
CMYK
0, 89, 100, 0
PMS
Orange 021

Group 4


HEX
#e6e7e8
RGB
230, 231, 232
CMYK
10, 9, 5, 0
PMS
663

HEX
#d2c3d4
RGB
210, 195, 212
CMYK
20, 25, 10, 0
PMS
251

HEX
#c4bec5
RGB
196, 190, 197
CMYK
20, 20, 15, 0
PMS
665

HEX
#8b7883
RGB
139, 120, 131
CMYK
40, 45, 21, 20
PMS
668

HEX
#3c0078
RGB
60, 0, 120
CMYK
89, 100, 0, 0
PMS
2865

Group 5


HEX
#c1bc76
RGB
193, 188, 118
CMYK
21, 9, 60, 6
PMS
5845

HEX
#65a580
RGB
101, 165, 128
CMYK
51, 0, 39, 0
PMS
556

HEX
#2e6347
RGB
46, 99, 71
CMYK
75, 27, 66, 39
PMS
5545

HEX
#1d4432
RGB
29, 68, 50
CMYK
81, 39, 72, 60
PMS
560

HEX
#51de3e
RGB
81, 222, 62
CMYK
80, 0, 100, 0
PMS
360

Group 6


HEX
#f0f1f2
RGB
240, 241, 242
CMYK
3, 0, 0, 6
PMS
427

HEX
#e6e7e8
RGB
230, 231, 232
CMYK
3, 3, 3, 9
PMS
cool grey 2

HEX
#a7a9ab
RGB
167, 169, 171
CMYK
6, 3, 0, 27
PMS
877

HEX
#808284
RGB
128, 130, 132
CMYK
0, 0, 0, 51
PMS
423

HEX
#ff2db4
RGB
255, 45, 180
CMYK
0, 90, 0, 0
PMS
213

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How to

How to

Use swatches to highlight unique words, headlines, est-concept or just the e-letter in a text.

 

Use swatches to fill boulders or backgrounds in graphs and presentations.

 

Use swatches to create overlaying gradients and glowing edges for publications, websites or videos.