Colours
Our colours are vital to our identity. They appear everywhere in the communication: in text, on screen, in our photos, in illustrations etc. The primary and secondary palettes offer variety and flexibility, from colourful typographical illustrations to a subtle background shade.
Primary colours
Primary colours frame the brand and provide the signature.
Estonian blue
NB! In spot colour printing we use different Pantone swatch for coated and uncoated paper.
(2728 for coated, 286 for uncoated.)
Neutral colours
Secondary colours
Secondary colours provide the flexibility and playfulness to communicate various subjects and moods. All secondary colours can also be used independently and combined throughout different groups to create more contrast and variation. The groupings (1-6) provide easier navigation within the large palette.
