Menu
Design › Typography

Typography

Aino, a typeface by Estonian Design Team and Anton Koovit, is the official typeface of Estonia. It is the most wide spread and recognisable element of the brand as it communicates our ideas in all mediums. In print and on screens; in long and short texts.

Aino Headline

Aino Headline is used only for headlines, captions and sub headlines. Choose a desired case style depending on the context and content of the published material, but use only one type of case style (lower case; sentence case; full caps) throughout one publication, campaign etc. In informal context we prefer to use lowercase, it’s friendly and egalitarian.

lower case

less hassle
means more
time well spent


sentence case

Less hassle
means more
time well spent


full caps

LESS HASSLE
MEANS MORE
TIME WELL SPENT


Aino Regular/Bold

Aino regular is mainly used only for body texts and sub headlines. Choose a desired case style depending on the type of the text and content. Sentence case for body texts; sentence and title case and full caps for sub headlines and captions.

REGULAR

People in Estonia can
benefit from the most
advanced digital society
in the world. Simply put,
less hassle means time
well spent. Now, people
outside of Estonia are
offered a variety of
state services through
world’s first transnational
digital identity –
e-residency.


BOLD

People in Estonia can
benefit from the most
advanced digital society
in the world. Simply put,
less hassle means time
well spent. Now, people
outside of Estonia are
offered a variety of
state services through
world’s first transnational
digital identity –
e-residency.




Download

It is available on the downloads page.

Leading

Due to Ainos’ large x-height and small ascenders and descenders we can afford tight leading. Depending on the text and its size the leading should be minimal the height of the x-height and maximum of 11/2 of the x-height. On large headlines, the leading can be very tight, in small body text, it should be larger.

 

Recommended leading for Aino headline

 

Recommended leading for Aino regular/bold

 

Tracking

Setting the tracking for Aino Headline depends on the type of text and it’s corresponding sizes.


Headline tracking should be tight, up to -30. Sub headlines should be tracked from 0 to -20.

 

Tracking for Aino regular/bold should stay in between 0 and up to +40.

 

Type combinations & sizing

Combining different weights and sizes of Aino it is important not to over-clutter with too many different styles. In sub headlines and body text play more with case styles and different cuts, not so much with different sizes. Also, do not make “double-emphasis’” (ie. enlarging the sub headline a little and also turning it to bold). Use indents and empty rows to differentiate and create air. When playing with text size, go clearly bigger or clearly smaller – don’t make tiny changes.

 

sizing and case style chart 1

 

sizing and case style chart 2