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Video and animation

Design › Video and animation

Here you will find the guidelines for creating moving images. For videos also take into account the imagery principles of the brand.

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Screen layout

Screen layout

titles & wordmark

  • Always use 16:9 aspect ratio for films and animations
  • Keep all texts within the safe area
  • Wordmark is always visible in the upper left corner
  • Wordmark fades out or is cut before the animation in the end
  • Use Aino Headline for big titles and Aino Regular for small titles
  • For FullHD set text size to 100pt (big titles) and 44pt (small titles)
  • Change text size in relation to the screen resolution







alignment and colours

  • Align titles to middle-left, bottom-left or center of the screen
  • On darker backgrounds use white text colour
  • On lighter backgrounds use screen blue (0, 0, 240) color
  • Keep titles static, use tracking animation only on texts aligned to the center of the screen
  • Keep fade-in and out animations simple. Fade words or letters one-by-one instead of one big block







end animation

  • Only use 5’’ or 3‘’ animations – do not retime or cut them
  • Never use upper-left wordmark on end animation
  • End animation is always used with it’s original sound, no other sounds or music mixed in

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letterbox

If you have to use letterboxed footage, apply the following rules

  • Keep all texts within the safe area
  • Use rectangular wordmark in upper-left corner
  • Wordmark is always visible in the upper left corner
  • Wordmark fades out or is cut before the animation in the end







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Animation principles

Animation principles


#1

Objects should move in straight lines. Up or down, left or right.






#2

In case of intersecting trajectories the objects should not move through each other but leave each other room for movement by going around or by slowing down/speeding up.



Do



Don’t



#3

The amount of time it takes an object to cover distances depends on the object’s weight.



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Don’t



#4

In case of objects with equal weight covering different distances, the object taking the shortest route will arrive first.



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Don’t



#5

All movement is natural but perky. This means quick reactions and acceleration, at the same time taking into account natural acceleration and other physical forces influencing movement.



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Don’t



#6

Despite perkiness, the actions are not careless – we see obstacles from afar and objects slow down to a standstill. No sudden braking or instant machine-like stopping.



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Don’t



#7

If a collision occurs, then the energy generated from the impact is equally distributed between the objects.



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Don’t



#8

The movement of pictographic elements is two-dimensional. Perspective is conveyed by the size differences between objects. The weight of the lines does not change.



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Don’t



#9

The lines of the objects are sharp. No motion blur.



Do



Don’t


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