EAS and KredEx officially merged in January 2022

  • The legal name of the organization is Ettevõtluse ja Innovatsiooni Sihtasutus (Estonian Business and Innovation Agency), which is used in documents such as contracts, invoices, etc.
  • In all other cases, we use the overall name of the organization as EASi ja KredExi ühendasutus (in English, Enterprise Estonia).
  • We still offer services under both brands – EAS and KredEx.

The logo is always placed in the top right corner on marketing and communication materials (letterheads, business cards, advertisements, etc.) and can be used in various sector-specific colors.

The logo is always located in the top right corner on marketing and communication materials (letterheads, business cards, advertisements, etc.) and it can be used in various sector-specific colors.

Keep in mind the position you’re speaking from!

The visual language and our messages depend on whether we are presenting our services to target groups as an organization or promoting Estonia internationally. Note! We are always in one role or the other; we aim to avoid creating noise by mixing and matching different messages or visuals. This sets certain limits; for example, we do not use both logos and wordmarks together.

Introducing services
When we adress Estonian target groups, we communicate using our legal name or using the brands of EAS and KredEx. The visual language is based on the core elements of the Estonian brand.

Example! As an organization, here we're introducing foreign market opportunities to Estonian companies.
Introducing the country
We introduce Estonia's business and work environment, e-state, and Estonia as a tourism destination. For this, we use the principles of the Estonian brand in both our messages and visual language.

Example! In cooperation with foreign advisors and embassies, this is how we promote Estonian companies in international markets.