The visual language of Enterprise Estonia is based on the Estonian brand. In marketing and communication activities aimed at Estonia, we differentiate we differentiate various sectors with different colors.
Style Guide
Elemendid
Aino Font
Boulders
Explore the Social Media Dashboard of Enterprise Estonia
Primary Color
Liivi
hex
#000087
rgb
0, 0, 135
cmyk
100, 100, 0, 0
pms
blue 072
Innovation and Product Development
Liivi
hex
#000087
rgb
0, 0, 135
cmyk
100, 100, 0, 0
pms
blue 072
Kakerdaja
hex
#bae6e8
rgb
186, 230, 232
cmyk
27, 0, 6, 0
pms
7457
Business Development
Liivi
hex
#000087
rgb
0, 0, 135
cmyk
100, 100, 0, 0
pms
blue 072
Tamula
hex
#fcedc5
rgb
252, 237, 197
cmyk
0, 6, 18, 0
pms
148
Export
Liivi
hex
#000087
rgb
0, 0, 135
cmyk
100, 100, 0, 0
pms
blue 072
Treppoja
hex
#e1d4eb
rgb
225, 212, 235
cmyk
9, 16, 0, 0
pms
2635
Tourism Professionals
Liivi
hex
#000087
rgb
0, 0, 135
cmyk
100, 100, 0, 0
pms
blue 072
Kauksi
hex
#ffd7b7
rgb
255, 202, 159
cmyk
0, 20, 21, 0
pms
489
Housing and Energy Efficiency
Liivi
hex
#000087
rgb
0, 0, 135
cmyk
100, 100, 0, 0
pms
blue 072
Alutaguse
hex
#d9e3c6
rgb
101, 165, 128
cmyk
15, 0, 34, 0
pms
2274
Secondary Colors
The overall impression of the visuals always relies on the two primary colors of the sector. Adding secondary colors ensures variety and flexibility in campaigns.
- Use color codes when filling in boulders and creating infographics.
- Color surfaces to highlight elements in illustrations.
- If necessary, additional colors from the Estonian brand can be introduced into the illustrations.
Haapsalu
hex
#003cff
rgb
0, 60, 255
cmyk
100, 40, 0, 0
pms
300
Tudu
hex
#e1e000
rgb
225, 224, 0
cmyk
15, 0, 95, 0
pms
396
Kohina
hex
#ff2db4
rgb
255, 45, 180
cmyk
0, 90, 0, 0
pms
807
Pahkla
hex
#f0f1f2
rgb
240, 241, 242
cmyk
22, 15, 15, 0
pms
420
