The target audience of Enterprise Estonia falls into two categories that are the basis for our marketing and communication principles.

1) Representing Enterprise Estonia as an organisation, where we always start with representing ourseves as representatives of Enterprise Estonia. In that case we also use the visual identity and the logo of Enterprise Estonia as an organisation.

2) Introducint Estonia as a country, which is when we are introducing Estonia or our industries. In that case we firstly introduce ourselves as representatives of Estonia. In that case we follow the principles of Brand Estonia.

Turundus_kommunikatsioon_EAS

When communicating within Estonia

In these cases we follow the brand of Enterprise Estonia. The organisation brand is built on the visual identity principles of brand Estonia, which means using elements such as

Logo

Our logo holds the Aino Typeface and it can be used in a variety of brand Estonia colours, depending on what topic we are talking about. Read more about segmented colours below.

EASi logo näidis

EASi logo näidis

Rules for the logo

Always use a white logo on a dark background

eas logo example

On white or very light background use one of the colours of Enterprise Estonia.

eas logo example

When placing the logo on a photo the same rules apply – white logo on a dark/colourful background, coloured logo on light.

eas logo example

Logo safe area and alignment

EAS logo safe area

The logo is always located in the top right corner on our materjals (documents, ubsiness cards, banners, presentation etc).

EAS visual identity examples

The placement on of the logo on gifts (notebooks, giftbags, pens etc) and room design depends on the format, environment and technical requirements of the specific material.

EAS gifts visual examples
hex
#0078ff
rgb
0, 120, 255
cmyk
100, 10, 0, 0
pms
285
hex
#e6e7e8
rgb
230, 231, 232
cmyk
3, 3, 3, 9
pms
cool grey 2

EASi organisatsiooni värvinäidised

hex
#000096
rgb
0, 0, 150
cmyk
100, 100, 0, 0
pms
blue 072
hex
#bae6e8
rgb
186, 230, 232
cmyk
27, 0, 6, 0
pms
7457

EASi innovatsiooni ja tootearenduse teema värvid

hex
#3c0078
rgb
60, 0, 120
cmyk
89, 100, 0, 0
pms
2685
hex
#fcedc5
rgb
252, 237, 197
cmyk
0, 6, 18, 0
pms
148

EASi äri arendamise teemavärvid

hex
#00005a
rgb
0, 0, 90
cmyk
100, 100, 0, 43
pms
2755
hex
#d2c3d4
rgb
210, 195, 212
cmyk
20, 25, 10, 0
pms
251

EASi ekspordi teema värvid

hex
#2000f0
rgb
0, 0, 240
cmyk
100, 62, 0, 0
pms
2728
hex
#ffca9f
rgb
255, 202, 159
cmyk
0, 21, 24, 0
pms
1555

EASi turismi teema värvid

graafika

Graafika ja illustratsioonide keel lähtub Eesti brändi põhimõtetest. Rändrahne kasutame nii akendena fotode jaoks kui ka värviliste taustadena tekstide esiletõstmiseks või eraldamiseks.

EAS visual identity examples