The target audience of Enterprise Estonia falls into two categories that are the basis for our marketing and communication principles.
1) Representing Enterprise Estonia as an organisation, where we always start with representing ourseves as representatives of Enterprise Estonia. In that case we also use the visual identity and the logo of Enterprise Estonia as an organisation.
2) Introducint Estonia as a country, which is when we are introducing Estonia or our industries. In that case we firstly introduce ourselves as representatives of Estonia. In that case we follow the principles of Brand Estonia.