Design: Norman Niklus
Development team: Datel
The visitestonia.com website welcomes 16 visitors every minute, adding up to around 14 million annually, making it Estonia’s most widely recognized digital business card. This project played a significant role in advancing and evolving our digital design system. We updated the color palette, introduced the Paekivi concept and added a substantial number of new icons.
The web design of Visit Estonia emphasizes the uniqueness of seasonal changes, with each season represented by its own distinctive color palette that transitions smoothly according to the time of year. In addition to colors, the photos also change, creating a more dynamic and constantly evolving visual experience.
