The visual is based on a simple, rounded geometric form.
Keep the form simple, rounded, friendly and noticeably awkward.
Form
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Lill on stililiseeritud ümarate nurkadega geomeetriliseks vormiks.
The flower is drawn freely and roughly by hand.
Line
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Use a broken line to highlight details and create movement and rhythm.
The broken line connects with the design system typeface Aino Headline and creates unity between message and form.
Details have been added to the boulder form with a line.
Movement has been added to the flower form through a broken line.
Shorter line, pause, longer line, pause... the formula for the broken line is “Y, X, 3Y, X”. Y is always at least 2X.
When using the line together with the Aino Headline typeface, keep the thickness of the letters and the line consistent.
As with the form, keep the line simple and geometric.
Hoia illustratsioon lihtne ja minimalistlik ning too joonega esile vaid kõige vajalikum.
The line is hand-drawn.
Colour
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Just as the Estonian landscape changes its colours with the seasons, the illustrations also adapt to the colour families of the design system.
Beaches
National parks
Beaches
Islands
Bogs