Primary colours frame the brand and provide the signature.
Colours are vital to our identity. They appear everywhere in our communication: in text, on screen, on our photos, in our illustrations etc. The primary and secondary palettes offer variety and flexibility, from colourful typographical illustrations to a subtle background shade.
NB! In spot colour printing we use different Pantone swatch for coated and uncoated paper.
(2728 for coated, 286 for uncoated.)
Neutral colours – boulders
Secondary colours provide the flexibility and playfulness to communicate various subjects and moods. All secondary colours can also be used independently and combined throughout different groups to create more contrast and variation. The groupings (1-6) provide easier navigation within the large palette.
Group 1 – bays
Group 2 – national parks
Group 3 – waterfalls
Group 4 – bogs
Group 5 – beaches
Use swatches to highlight unique words, headlines, est-concept or just the e-letter in a text.
Use swatches to fill boulders or backgrounds in graphs and presentations.
Use swatches to create overlaying gradients and glowing edges for publications, websites or videos.