Colours are vital to our identity. They appear everywhere in our communication: in text, on screen, on our photos, in our illustrations etc. The primary and secondary palettes offer variety and flexibility, from colourful typographical illustrations to a subtle background shade.

brand estonia colour use examples

Primary colours

Primary colours frame the brand and provide the signature.

Estonian Blue
hex
#0000f0
rgb
0, 0, 240
cmyk
100, 62, 0, 0
pms
2728

NB! In spot colour printing we use different Pantone swatch for coated and uncoated paper.
(2728 for coated, 286 for uncoated.)

Neutral colours

Pahkla
hex
#f0f1f2
rgb
240, 241, 242
cmyk
3, 0, 0, 6
pms
427
Hellamaa
hex
#a7a9ab
rgb
167, 169, 171
cmyk
6, 2, 0, 27
pms
877
Kabelikivi
hex
#808284
rgb
128, 130, 132
cmyk
0, 0, 0, 51
pms
423
Majakivi
hex
#575a5d
rgb
87, 90, 93
cmyk
0, 0, 0, 81
pms
cool gray 10
Mustkivi
hex
#323334
rgb
50, 51, 52
cmyk
0, 0, 0, 100
pms
pantone black

Secondary colours

Secondary colours provide the flexibility and playfulness to communicate various subjects and moods. All secondary colours can also be used independently and combined throughout different groups to create more contrast and variation. The groupings (1-6) provide easier navigation within the large palette.

Group 1 – bays

Paldiski
hex
#0078ff
rgb
0, 120, 255
cmyk
100, 10, 0, 0
pms
285
Haapsalu
hex
#003cff
rgb
0, 60, 255
cmyk
100, 41, 0, 0
pms
293
Kolga
hex
#0000b4
rgb
0, 0, 180
cmyk
100, 80, 0, 0
pms
287
Liivi
hex
#000096
rgb
0, 0, 150
cmyk
100, 100, 0, 0
pms
blue 072
Matsalu
hex
#00005a
rgb
0, 0, 90
cmyk
100, 100, 0, 43
pms
2755

Group 2 – bogs

Viru
hex
#d2dbc1
rgb
210, 219, 193
cmyk
21, 6, 24, 0
pms
5797
Kakerdaja
hex
#bae6e8
rgb
186, 230, 232
cmyk
27, 0, 6, 0
pms
7457
Mukri
hex
#98a589
rgb
152, 165, 137
cmyk
42, 21, 45, 0
pms
5783
Parika
hex
#2b7aa1
rgb
43, 122, 161
cmyk
75, 33, 15, 18
pms
646
Estonian Blue
hex
#0000f0
rgb
0, 0, 240
cmyk
100, 62, 0, 0
pms
2728

Group 3 – beaches

Tamula
hex
#fcedc5
rgb
252, 237, 197
cmyk
0, 6, 18, 0
pms
148
Kauksi
hex
#ffca9f
rgb
255, 202, 159
cmyk
0, 21, 24, 0
pms
1555
Pirita
hex
#ad7351
rgb
173, 115, 81
cmyk
3, 45, 60, 18
pms
4645
Toila
hex
#964542
rgb
150, 69, 66
cmyk
9, 78, 66, 27
pms
492
Kuremaa
hex
#ff4800
rgb
255, 72, 0
cmyk
0, 89, 100, 0
pms
orange 021

Group 4 – waterfalls

Pakri
hex
#e6e7e8
rgb
230, 231, 232
cmyk
10, 9, 5, 0
pms
663
Treppoja
hex
#d2c3d4
rgb
210, 195, 212
cmyk
20, 25, 10, 0
pms
251
Madise
hex
#c4bec5
rgb
196, 190, 197
cmyk
20, 20, 15, 0
pms
665
Uhaku
hex
#8b7883
rgb
139, 120, 131
cmyk
40, 45, 21, 20
pms
668
Valaste
hex
#3c0078
rgb
60, 0, 120
cmyk
89, 100, 0, 0
pms
2685

Group 5 – national parks

Soomaa
hex
#c1bc76
rgb
193, 188, 118
cmyk
21, 9, 60, 6
pms
5845
Alutaguse
hex
#65a580
rgb
101, 165, 128
cmyk
51, 0, 39, 0
pms
556
Lahemaa
hex
#2e6347
rgb
46, 99, 71
cmyk
75, 27, 66, 39
pms
5545
Vilsandi
hex
#1d4432
rgb
29, 68, 50
cmyk
81, 39, 72, 60
pms
560
Karula
hex
#51de3e
rgb
81, 222, 62
cmyk
80, 0, 100, 0
pms
360

Group 6 – boulders

Pahkla
hex
#f0f1f2
rgb
240, 241, 242
cmyk
3, 0, 0, 6
pms
427
Ehalkivi
hex
#e6e7e8
rgb
230, 231, 232
cmyk
3, 3, 3, 9
pms
cool grey 2
Hellamaa
hex
#a7a9ab
rgb
167, 169, 171
cmyk
6, 2, 0, 27
pms
877
Kabelikivi
hex
#808284
rgb
128, 130, 132
cmyk
0, 0, 0, 51
pms
423
Kukka
hex
#ff2db4
rgb
255, 45, 180
cmyk
0, 90, 0, 0
pms
213

How to

Use swatches to highlight unique words, headlines, est-concept or just the e-letter in a text.

colour examples brand estonia

Use swatches to fill boulders or backgrounds in graphs and presentations.

colour examples brand estonia

Use swatches to create overlaying gradients and glowing edges for publications, websites or videos.

colour examples brand estonia