Brand Estonia graphics are clear and light. A simple style makes it easy to create new images, illustrations and icons. Instead of complex and colourful pictures, this style uses a single colour and airy, unattached lines. The lines can branch out and intertwine with each other like tree roots in the soil.

brand estonia illustrations examples



Illustrations and icons are always created with a uniform background and line colour. The main elements can be communicated in simple colour filled shapes. No half-tones, transparency or gradation is to be used.

brand estonia illustration guideline

icons and illustrations rules


Line width on a screen is always 2 px, and it is uniform when printed. Using lines of different thickness is not allowed.

brand estonia illustration guideline


Straight horizontal and vertical lines always run along the pixel grid in order to ensure a clear image on paper and on screen.

brand estonia illustration guideline


Lines may branch out, but never blend in with other lines or themselves.

brand estonia illustration guidelines


If two lines intersect, the rear line will be discontinued and later continued.

brand estonia illustration guidelines


Perspective will be provided with a difference in the size of objects. Items that are located on the forefront appear larger than those that are farther away.

brand estonia illustration guidelines


The objects themselves do not have perspective.

brand estonia illustration guidelines


In the case of icons, remove all excessive details and if possible, limit yourself to horizontal or vertical lines when shaping the icon, or use a round shape derived from a circle.
It should be very clear what the icon depicts.

brand estonia illustration guidelines


The space between parallel lines should be at least 2 px. The same applies to intersecting lines.

brand estonia illustration guidelines


If it is possible, do not include people. It is recommended to use only data, services and places.

brand estonia illustration guidelines


Do not use effects such as drop shadow, glow, vignette, colour transitions, etc.

brand estonia illustration guidelines