Rules
#1
Illustrations and icons are always created with a uniform background and line colour. The main elements can be communicated in simple colour filled shapes. No half-tones, transparency or gradation is to be used.
illustrations
Brand Estonia graphics are clear and light. A simple style makes it easy to create new images, illustrations and icons. Instead of complex and colourful pictures, this style uses a single colour and airy, unattached lines. The lines can branch out and intertwine with each other like tree roots in the soil.
#2
Line width on a screen is always 2 px, and it is uniform when printed. Using lines of different thickness is not allowed.
#3
Straight horizontal and vertical lines always run along the pixel grid in order to ensure a clear image on paper and on screen.
#4
Lines may branch out, but never blend in with other lines or themselves.
#5
If two lines intersect, the rear line will be discontinued and later continued.
#6
Perspective will be provided with a difference in the size of objects. Items that are located on the forefront appear larger than those that are farther away.
#7
The objects themselves do not have perspective.
#8
In the case of icons, remove all excessive details and if possible, limit yourself to horizontal or vertical lines when shaping the icon, or use a round shape derived from a circle.
It should be very clear what the icon depicts.
#9
The space between parallel lines should be at least 2 px. The same applies to intersecting lines.
#10
If it is possible, do not include people. It is recommended to use only data, services and places.
#11
Do not use effects such as drop shadow, glow, vignette, colour transitions, etc.
