When using Brand Estonia for social media, adhere to the general design principles of the brand and take into consideration the formats and specific characteristics of each platform. When using several social media channels make use of consistent visuals, this helps to create a unified communications platform. For example, be sure to use the same profile picture on different platforms.

brand estonia social media guidelines

Design

We have created guidelines and design templates accessible on Figma for different social media channels: Facebook, Instagram, LinkedIn, Youtube, Twitter.

To use the design templates, you must register an account on Figma and download the Aino typeface.

If you have any questions, contact us at brand@estonia.ee

How to use Figma (currently only in Estonian)?

Hashtags

Use #hashtags according to the conventions of the specific platform.

If possible, combine different hashtags of Brand Estonia and its users.

#cleanenvironment
#digitalsociety
#e_estonia
#educationestonia
#eresidency
#estonia
#EstonianWay
#independentminds
#investinestonia
#researchinestonia
#settleinestonia
#startupinestonia
#startupestonia
#studyinestonia
#tallinnovation
#tasteestonia
#tradewithestonia
#visitestonia
#visittallinn
#workinestonia