The visual language of Brand Estonia is clean, Nordic, and simple. We keep the designs uncluttered, making things easier to read and keeping the focus on the content.
Designing a trade fair stand, it is important to keep in mind that the photo language also communicates the image of Estonia. The photos have to be in accordance with the Brand Estonia principles, not with the visual style of a particular company. Suitable photos can be found in the Brand Estonia toolbox.
Pay attention to the use of colours. The preferred colour is the Estonian Blue. For some industries or special cases – for example the food or wood industry or tourism – other colours can be used. The colour codes can be found in the design guide.
Use only the Aino typeface in the designs. Aino Headline for bigger texts and Aino Regular or Bold for smaller texts.