Introducing the country using unified tools is cheaper and more effective for everybody. This is the reason why most developed countries from Sweden to New Zealand use a unified system to introduce themselves.
Government agencies, business and other organizations have to also introduce Estonia when marketing and selling outside Estonia. For example, at trade exhibitions, meeting foreign partners, on webpages and other marketing materials. It is important that the message communicated outside would be clear and unified – only then will it be remembered. A clear image will help both tourism and the sale of Estonian products.
Already since 2002 the government has through EAS provided materials to help introduce Estonia, for example photos, design solutions, and written success stories, with the goal of helping government institutions, businesses and organisations to introduce themselves and their country abroad.
In 2017 EAS presented the new tools for introducing Estonia, the presentations, designs, the photo bank and the Aino typeface. These tools are now widely used to introduce Estonia all over the world.