Introducing Estonia to the world is an ongoing process. By using unified principles, messages, and visuals, our impact is bigger and more cost-effective. The brand visual language and the toolbox provide a solid foundation, which means that each event and campaign does not have to start the design process from scratch.
The clear and positive image of Estonia benefits us all. It helps us to be more successful selling Estonian products and services, it increases the number of tourists, students, and talent coming to Estonia. In addition to the economic effects, the image also impacts our political position in the world and helps to grant our security.
In 2017 EAS introduced the new brand Estonia principles, presentations, graphics, photo bank, and the official Aino typeface. In 2018 the development of these assets continued. An important change was to merge the brand guidelines and the toolbox into a single web page (brand.estonia.ee) to improve the user experience. Now it is even easier for everybody to find and use messages, photos and presentations to introduce Estonia. 557 new materials were added to the toolbox by different parties.
In addition to interest in our experience by a number of foreign countries, the brand of Estonia was also awarded “Best Use of Design” award at the leading location marketing conference City Nation Place Global taking place in London.