Government agencies, business and other organisations have to also introduce Estonia when marketing and selling outside Estonia. For example, at trade exhibitions, meeting foreign partners, on webpages and other marketing materials. It is important that the message communicated outside would be clear and unified – only then will it be remembered. A clear image will help both tourism and the sale of Estonian products.
Brand.estonia.ee website is a guideline for introducing Estonia, that was launched 13th January 2017. Estonia.ee – a webpage that gives a brief overview of Estonia was also launched. Both platforms were created in 2016 by the Estonian Design Team, a collaborative task force comprised of the best Estonian design and communication professionals.
Brand Estonia messages, guidelines and materials are managed by Enterprise Estonia in collaboration with different public and private sector organisations.