These core messages are the first things you can say about Estonia. Pick any combination of them depending on the target audience. Always use at least one of the core messages when introducing Estonia for the first time.
Estonia is committed to freedom both domestically and internationally. We are economically, culturally, and politically integrated to the West, most importantly through the EU and NATO. We are also part of the Schengen area. As a country we have built a cohesive society that is transparent, safe, and resilient.
Estonia is the first fully digitally transformed country with 99% of government services available online 24/7. By offering everybody the chance to become an e-resident of Estonia, we empower entrepreneurs all around the world to start and run businesses fast and efficiently. We have the highest number of start-up unicorns per capita in the world.
Estonia’s biggest asset is our people. Many of them have accomplished significant things. Some are world famous, and others known only to a few, what matters is that all of them have used their minds independently and brought their vision to life. Our focus on education and an open economy makes sure that everybody can fulfil their potential here.
Estonia has a lot of untouched nature and a low population density. This is very rare in today’s world. We know how to care for our environment, and we are proud of it. Clean and organic produce is also the reason behind our thriving and internationally celebrated gastronomy scene.