These core messages are the first things you can say about Estonia. Pick any combination of them depending on the target audience. Always use at least one of the core messages when introducing Estonia for the first time.

Democratic Values

Estonia is committed to freedom both domestically and internationally. We are economically, culturally, and politically integrated to the West, most importantly through the EU and NATO. We are also part of the Schengen area. As a country we have built a cohesive society that is transparent, safe, and resilient.

  • Committed NATO member with defence budget of 3% GDP
  • Among freest nations in the world
  • Among top countries for press freedom
  • Among countries with least corruption

See fact sources

Digital society

Estonia is the first fully digitally transformed country with 99% of government services available online 24/7. By offering everybody the chance to become an e-resident of Estonia, we empower entrepreneurs all around the world to start and run businesses fast and efficiently. We have the highest number of start-up unicorns per capita in the world.

  • The first country in the world to offer e-residency
  • The first country in the world to vote online
  • Three minutes to file your taxes
  • Most entrepreneurial country in Europe

See fact sources

Independent minds

Estonia’s biggest asset is our people. Many of them have accomplished significant things. Some are world famous, and others known only to a few, what matters is that all of them have used their minds independently and brought their vision to life. Our focus on education and an open economy makes sure that everybody can fulfil their potential here.

  • Best education in Europe
  • Our society is not hierarchical
  • Everyone can live up to their potential
  • Easy and straightforward communication with the state

See fact sources

brand estonia smartest peop
pure environment

Clean environment

Estonia has a lot of untouched nature and a low population density. This is very rare in today’s world. We know how to care for our environment, and we are proud of it. Clean and organic produce is also the reason behind our thriving and internationally celebrated gastronomy scene.

  • We hold fourth place in urban air quality in the world
  • 51% of Estonian territory is forestland
  • 22% of our farmland is organic
  • 23% of our country is wildlife preserves
  • From any point, the nearest marsh is always less than 10 km away.

See fact sources