Brand essence
It’s about time.
Brand purpose
Time is precious. We help travellers to make the most of it, through meaningful experiences that power deeper connections with our people and our places.
Brand positioning
Estonia is the independent nation for independent minds. It’s for those wanting to travel at their own pace and those who seek to experience a deeper connection with the country they encounter. Because in Estonia, no matter your schedule, you’ll have all the time in the world; Natural escapes are moments from anywhere. Authentic culture lives in the streets, not the history books. World-class dining can last a day. Thanks to our compact size and effortless accessibility, Estonia tailors its time to the traveller, meaning you can better connect to our nation’s roots – and your own.