Free Independent Travellers
Whether we’re talking to people with a passion for nature, culture or food, each audience is united by the basic principles of the Free Independent Traveller. FIT tourism is better defined as a way of travelling. Instead of comprehensive travel packages for groups, FIT tourism is more personal and individual. Travellers design their own trips themselves, choose their own destinations and visits based on the information already they have. The attitude and characteristics of the independent traveller perfectly align with the independent spirit of the Estonian nation and our people, positioning us as an ideal destination for them to discover.