Time is precious. We help travellers to make the most of it, through meaningful experiences that power deeper connections with our people and our places.

This page helps you to introduce and promote Estonia as a travel destionation through powerful storytelling. Let it be your guide.

Brand essence

It’s about time.

Brand positioning

Estonia is the independent nation for independent minds. It’s for those wanting to travel at their own pace and those who seek to experience a deeper connection with the country they encounter. Because in Estonia, no matter your schedule, you’ll have all the time in the world. Natural escapes are moments from anywhere. Authentic culture lives in the streets, not the history books. World-class dining can last a day. Thanks to our compact size and effortless accessibility, Estonia tailors its time to the traveller, meaning you can better connect to our nation’s roots – and your own.

Brand manifesto

From its long summer nights and surprising fifth season, to its distinct blend of Baltic, Nordic and Scandi, Estonia is a mystery to many. A unique and timeless place with a many-layered history. Whether here for a weekend or weeks, travel pioneers will always have the time for eye-opening experiences. And inspired by our independent spirit, these independent minds can explore without limits, trying things at their own tempo.

Slow-paced nature forays through forests that stretch to infinity and around islands counted in thousands. Fast-paced culture fixes, from our ancient choral tradition to our hi-tech creative cities. Unhurried food journeys through our Nordic flavours or the innovations of our most imaginative chefs.

Our small nation of open minds and open spaces puts time on your side to make connections closer and moments more meaningful.

Visit Estonia. It’s about time.