experience led travel

visit estonia brand strategy and story

Our strategy is designed to reflect a shift in the way Estonia is marketed, from a collection of landmarks and places, to a collection of life-affirming experiences.

our positioning statement
We are...
The independent nation for independent minds.
Providing travellers with...
All the time in the world, through our compact size and effortless accessibility.
Meaning they experience...
Deeper connections to our people and our places.

our brand manifesto

From its long summer nights and surprising fifth season, to its distinct blend of Baltic, Nordic, Scandi and Soviet, Estonia is a mystery to many. A unique and timeless place with a many-layered history. Whether here for a weekend or weeks, travel pioneers will always have the time for eye-opening experiences. And inspired by our independent spirit, these independent minds can explore without limits, trying things at their own tempo.

Slow-paced nature forays through forests that stretch to infinity and around islands counted in thousands. Fast-paced culture fixes, from our ancient choral tradition to our hi-tech creative cities. Unhurried food journeys through our Nordic flavours or the innovations of our most imaginative chefs.

Our small nation of open minds and open spaces puts time on your side to make connections closer and moments more meaningful.

Visit Estonia. It’s about time