We talk about Estonia’s nature-based travel experiences to an audience of Natural Nomads. With busy lives, they favour slow, immersive journeys through wild places and in search of health, wellbeing and themselves. They value authenticity, purity, time and space.

Brand esence

It’s about time

Experience positioning

Estonia is the natural choice for the Natural Nomad. It’s for those wanting to discover nature at their own pace and those who seek to experience a deeper connection with the landscapes, local life and wildlife they encounter.

Because in Estonia, no matter your schedule, you’ll have all the time in the world; Off-the-beaten-path is only 15 minutes away. Summer sunsets can last a lifetime. With so much to see, there’s an extra season to see it.

Thanks to our compact size and effortless accessibility, Estonia tailors its time to the traveller, meaning you can better connect to our natural roots – and your own.

Experience promise

Through our compact size and effortless accessibility, we commit to enabling Natural Nomads to make the most of their time when discovering our landscapes. This promise ensures we deliver experiences that provide a deeper connection to our people and our places.

Experience values
Born again in Estonia’s pure natural beauty.
Born again
Experience voice
To evoke the purity of the natural landscapes.
Modest vocabulary
To bring about a new sense of self in visitors.
Positive change


Estonia is a country where natural wonders are never more than minutes away. Travellers can catch a few precious hours of reflection or lose all sense of time on a journey that lasts a lifetime.

Voyages around our 2,222 islands are measured by the ebb and flow of tides. The virgin forests that cover over half our country seem to have their own time zone. Our morning alarm call is a symphony of birdsong. Our bears and wolves hark back to primal days. Taking a deep breath in some of the cleanest air in the world will wipe away years of cares. And our summer sunsets go on forever.

But the wonder you’ll feel most is for the change that slowly happens within. Your mind clears, you soul stirs, and your heart begins to beat to the rhythm of nature.

Visit Estonia. It’s about time.

Morning Bog Lake