Brand essence
It’s about time
Experience positioning
Estonia is the insatiable choice for the Flavour Seeker. It’s for those wanting to experience food at their own pace and those who want to experience a deeper connection with the restaurants, recipes and ingredients they discover.
Because in Estonia, no matter your schedule, you’ll have all the time in the world; Centuries of influence slowly simmer together. Foraging for mushrooms means getting lost in the moment. Fine dining can last a day, and fast food comes as fast as it grows.
Thanks to our compact size and effortless accessibility, Estonia tailors its time to the traveller, meaning you can better connect to our food – and your own.
Experience promise
Through our compact size and effortless accessibility, we commit to enabling Flavour Seekers to make the most of their time when discovering our food. This promise ensures we deliver experiences that provide a deeper connection to our people and our places.