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Character

These traits are not to be shouted out as slogans. For that we have our story and our core messages — they bring out Estonia’s advantages and uniqueness. The values here are the starting point for all actions aimed at promoting Estonia. They are the essence of Estonia.

Nordic

  • Pragmatic
  • Honest
  • Straightforward
  • Egalitarian
  • Close to nature

Effect

We are trustworthy.

Surprising

  • Different
  • Individualistic
  • Contrasting
  • Brave

Effect

We attract attention.

Smart

  • Innovative
  • Tech-savvy
  • Curious
  • Discontented

Effect

We are pioneers.