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Newsletter – we have good news

In use
United Nations Security Council campaign

The Estonian campaign to become a UN Security Council non-permanent member for 2020-2021 used design elements from the brand Estonia toolbox. The visual language for the campaign was developed by Jan Tomson (Estonian Design Team) in collaboration with the Estonian Ministry of Foreign Affairs.

un campaign material collage

We updated the terms of use

We restructured and specified the terms of use for materials and design elements available on our webpage. We would like to once again remind our users that the materials are meant for non-commercial use to introduce Estonia to foreign audiences.

If you have questions about using the materials, contact us at

New presentations

The media bank for introducing Estonia is constantly evolving.

We have updated the Powerpoint template for creating presentations used to introduce Estonia.

The template is available in two versions:
basic template with different presentation slide layouts
full template with a selection of photos, graphic elements, and tips and instructions for creating a presentation

Three sector specific presentations, which outline Estonia’s main selling points:

Why trade with Estonia?
Why visit Estonia?
Why invest in Estonia?

e-Estonia presentation is now, in addition to English, also available in Spanish, French, German and Japanese.

In-cooperation with the Estonian Tourist Board we have released a presentation introducing Estonia as a tourist destination and a presentation detailing the the flight connection maps with Asia and USA.

To use these Powerpoint presentations as intended, please be sure to download and install the Aino-typeface.

new materials


New tools

New audio clips which can be used for video soundtracks, have been added to the media bank. We have also updated the selection of icons and photos for tourism, education, science, and business environment.

Republic of Estonia Information System Authority has released two-part video clips in Estonian and English about the Estonian electronic identity (eID).

For designers we have created a colour swatches theme for Adobe applications and paper recommendations for different print materials.

new tools