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Colour

Our colours are vital to our identity. They appear everywhere in the communication: in text, on screen, in our photos, in illustrations etc. The primary and secondary palettes offer variety and flexibility, from colourful typographical illustrations to a subtle background shade.

  • as our forest, moss and rustic bogs
  • as our dramatic shifts between seasons and contrasting skies
  • as our digital society with bright ideas

Effect

Unified visual language provides a bigger overall impact.

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Primary colours

Primary colours

Primary colours frame the brand and provide the signature.

Blue


HEX
#0000f0
RGB
0, 0, 240
CMYK
100, 62, 0, 0
PMS
2728

Neutrals


HEX
#f0f1f2
RGB
240, 241, 242
CMYK
3, 0, 0, 6
PMS
427

HEX
#a7a9ab
RGB
167, 169, 171
CMYK
6, 2, 0, 27
PMS
877

HEX
#808284
RGB
128, 130, 132
CMYK
0, 0, 0, 51
PMS
423

HEX
#575a5d
RGB
87, 90, 93
CMYK
0, 0, 0, 81
PMS
Cool Gray 10

HEX
#323334
RGB
50, 51, 52
CMYK
0, 0, 0, 100
PMS
Pantone Black

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Secondary colours

Secondary colours

Secondary colours provide the flexibilty and playfulness to communicate various subjects and moods.

Group 1


HEX
#0078ff
RGB
0, 120, 255
CMYK
100, 10, 0, 0

HEX
#003cff
RGB
0, 60, 255
CMYK
100, 41, 0, 0

HEX
#0000b4
RGB
0, 0, 180
CMYK
100, 80, 0, 0

HEX
#000096
RGB
0, 0, 150
CMYK
100, 100, 0, 0

HEX
#00005a
RGB
0, 0, 90
CMYK
100, 100, 0, 43

Group 2


HEX
#d2dbc1
RGB
210, 219, 193
CMYK
21, 6, 24, 0

HEX
#bae6e8
RGB
186, 230, 232
CMYK
27, 0, 6, 0

HEX
#98a589
RGB
152, 165, 137
CMYK
42, 21, 45, 0

HEX
#2b7aa1
RGB
43, 122, 161
CMYK
75, 33, 15, 18

HEX
#0000f0
RGB
0, 0, 240
CMYK
100, 62, 0, 0

Group 3


HEX
#fcedc5
RGB
252, 237, 197
CMYK
0, 6, 18, 0

HEX
#ffca9f
RGB
255, 202, 159
CMYK
0, 21, 24, 0

HEX
#ad7351
RGB
173, 115, 81
CMYK
3, 45, 60, 18

HEX
#964542
RGB
150, 69, 66
CMYK
9, 78, 66, 27

HEX
#ff4800
RGB
255, 72, 0
CMYK
0, 89, 100, 0

Group 4


HEX
#e6e7e8
RGB
230, 231, 232
CMYK
10, 9, 5, 0

HEX
#d2c3d4
RGB
210, 195, 212
CMYK
20, 25, 10, 0

HEX
#c4bec5
RGB
196, 190, 197
CMYK
20, 20, 15, 0

HEX
#8b7883
RGB
139, 120, 131
CMYK
40, 45, 21, 20

HEX
#3c0078
RGB
60, 0, 120
CMYK
89, 100, 0, 0

Group 5


HEX
#c1bc76
RGB
193, 188, 118
CMYK
21, 9, 60, 6

HEX
#65a580
RGB
101, 165, 128
CMYK
51, 0, 39, 0

HEX
#2e6347
RGB
46, 99, 71
CMYK
75, 27, 66, 39

HEX
#1d4432
RGB
29, 68, 50
CMYK
81, 39, 72, 60

HEX
#51de3e
RGB
81, 222, 62
CMYK
80, 0, 100, 0

Group 6


HEX
#f0f1f2
RGB
240, 241, 242
CMYK
3, 0, 0, 6

HEX
#e6e7e8
RGB
230, 231, 232
CMYK
3, 3, 3, 9

HEX
#a7a9ab
RGB
167, 169, 171
CMYK
6, 3, 0, 27

HEX
#808284
RGB
128, 130, 132
CMYK
0, 0, 0, 51

HEX
#ff2db4
RGB
255, 45, 180
CMYK
0, 90, 0, 0

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How to

How to

Use swatches to highlight unique words or headline text

 

Use swatches to fill boulders or backgrounds

 

Combine various swatches into gradients to fill boulders

 

Combine and overlay different swatches with opacity range from 70-90% to create more rustic, broken and subtle tones

 

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