One picture is worth a thousand words. And that’s why we see our photo language as one of the most important visual elements. It needs to be on brand. Here are a few pointers to keep you on the right path.
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nature/technology, snow/soil, water/land, eastern europe/nordic, traditional/modern, digital/natural, typical/weird, boulders/fog
Creating visual friction, standing out, being memorable, dynamic and always changing, closely related to our environment.
If possible, always use natural lighting while filming or taking photos. If not, use artificial lighting unobtrusively. Plan the sessions into early mornings and late evenings, into the golden hour, for the sun to be low on the horizon and the light more beautiful. If the weather is against your plans to get foggy/cloudy pictures, get sun flare into the frame.
Avoid frames that are too colourful. Prefer desaturated colours and natural tones. Keep skintones natural. Using a single tonality for photos and videos is off brand, as diversity needs to be showcased in every aspect, including the colours.
Don’t use strong filters. If it helps the picture in terms of content, use it in a way that the filter won’t dominate over it. Clear contrast means a clearer picture.
Always zoom out. Leave room fort ext on the sides. Take both landscape and portrait format of the pictures and don’t forget about the details which are essential for storytelling. Be experimental with edgy concepts.
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relevant, unique & ownable identity