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Video

titles & wordmark

Always use 16:9 aspect ratio for films and animations
• Keep all texts within the safe area
• Wordmark is always visible in the upper left corner
• Wordmark fades out or is cut before the animation in the end
• Use Aino Headline for big titles and Aino Regular for small titles
• For FullHD set text size to 100pt (big titles) and 44pt (small titles)
• Change text size in relation to screen resolution








alignment & colour

• Align titles to middle-left, bottom-left or center of the screen
• On darker backgrounds use white text colour
• On lighter backgrounds use screen blue (0, 0, 240) color
• Keep titles static, use tracking animation only on texts aligned to the center of the screen
• Keep fade-in and out animations simple. Fade words or letters one-by one instead of one big block








end animation

• Only use 5’’ or 3‘’ animations – do not retime or cut them
• Never use upper-left wordmark on end animation
• End animation is always used with it’s original sound
• No other sounds or music mixed in








letterbox

If you have to use letterboxed footage, apply the following rules
• Keep all texts within the safe area
• Use rectangular wordmark in upper-left corner
• Wordmark is always visible in the upper left corner
• Wordmark fades out or is cut before the animation in the end








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