Infographics & icons


Here you can find some ready-made infographics


Full set of icons is available here


Clarity and lightness are the keywords for an Estonian pictogram. A simple style makes it easy to create new pictures, infographics and icons.

Instead of complex and colourful pictures, this style uses a single colour and airy, unattached lines.

The lines are like roots that can branch out and intertwine with each other just like tree roots in the soil.

rule #1

Illustrations and icons are always created with a uniform background and line colour. No half-tones, transparency or gradation is to be used.

rule #2

Line width on a screen is always 2 px, and it is uniform when printed. Using lines of different thickness is not allowed.

rule #3

Straight horizontal and vertical lines always run along the pixel grid in order to ensure a clear image on paper and on screen.

rule #4

Lines may branch out, but never blend in with other lines or themselves.

rule #5

If two lines intersect, the rear line will be discontinued and later continued.

rule #6

Perspective will be provided with a difference in the size of objects. Items that are located on the forefront appear larger than those that are farther away.

rule #7

The objects themselves do not have perspective.

rule #8

In the case of icons, remove all excessive details and if possible, limit yourself to horizontal or vertical lines when shaping the icon, or use a round shape derived from a circle.
It should be very clear what the icon depicts.

rule #9

The space between parallel lines should be at least 2 px. The same applies to intersecting lines.

rule #10

Pictures should never include people. Only data, services and places.

rule #11

Do not use effects such as drop shadow, glow, vignette, colour transitions, etc.

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