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Typography

Aino, a typeface by Estonian Design Team and Anton Koovit, is the official typeface of Estonia for both headlines and body copy. It is available on the download page.


Aino Headline

ABCDEFGHIJKLMNOPQRSTUVÕÄÖÜXYZŽ
abcdefghijklmnopqrstuvõäöüxyzž
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
0123456789+-&@!?$£€


Aino Regular

ABCDEFGHIJKLMNOPQRSTUVÕÄÖÜXYZŽ
abcdefghijklmnopqrstuvõäöüxyzž
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
0123456789+-&@!?$£€

Aino Bold

ABCDEFGHIJKLMNOPQRSTUVÕÄÖÜXYZŽ
abcdefghijklmnopqrstuvõäöüxyzž
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
0123456789+-&@!?$£€

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“e”

“e”

As in Estonia, eco, efficient, egalitarian, empowering, e-residency, e-society, expanding etc. As our .ee web domain and e-Estonia.

We use positive e-words in headlines, slogans and pullouts. We play with the rhythm of e-words and use letter ‘e’ as a design element.

Effect

Connecting the positive and progressive e-words with Estonia, making them synonymous with us.

Here is a small selection of e-words:

embrace, enjoy, enter, experience, explore, extend, efficient, egalitarian, empowering, enchanting, encouraging, exciting, expanding, exquisite

 

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“est”

“est”

EST is one of our ISO-certified country abbreviations (the other being EE). It can be found as a syllable in various languages, e.g. the english superlative form.

Peter Kentie’s campaign concept has been well received and widely used in Estonia. We use the est-concept in headlines, highlighting ‘est’ with bold, colour, underline etc. We’re witty using it, finding new words besides the obvious superlatives.

Effect

‘est’ (way of thinking) can be found anywhere and making people think of Estonia when they see a superlative.

 

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Estonia – using our name

Estonia – using our name

Use the word “Estonia” as often as possible to create awareness and recognition. Use it instead of a logo or a wordmark, just to highlight this wonderful country.

 

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Lowercase, upper case, sentence case

Lowercase, upper case, sentence case

  • as in our flat land and horizontal society
  • as in a state of being in between, neither the beginning nor the end
  • as in constant movement.

Lowercase can be used in headlines with the exception of names. Keep the text short and sharp.

Effect

friendly, neutral tone of voice, clear and smart thoughts.

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