International reputation

The more the world recognizes Estonia’s unique strengths, the more our reputation strengthens. We measure this perception annually through renowned international surveys like the Global Soft Power Index.

Estonia’s image abroad

The 2024 results reveal that while Estonia is not yet widely known globally, those who discover our story hold us in high regard. This highlights the potential of Estonia’s brand to inspire trust and admiration as we continue to share our values and achievements on the world stage.

Those who know, think highly of Estonia

Estonia's global familiarity is increasing, and reputation remains strong.