What image do we want to create of Estonia? These are the most important topics to talk about when introducing Estonia. Here you will find both general and sector-specific messages and facts.
Messages
Principles
Story
Succeeding at change is our superpower
Offering
Freedom built on trust
Count on our integrity and a strong moral compass in business and international relations.
We are true to our word and keep our promises: if we say it, we will do it. And if we believe it, we will say it –we are straight talkers. We consistently rank high internationally for liberal democracy, political stability, economic freedom, and low corruption. We take pride in punctuality and meeting our commitments.
#3
in the Liberal Democracy Index (Varieties of Democracy 2025)
#2
in World Press Freedom Index 2025
#2
in Internet Freedom (Freedom House 2025)
Fast forward with digital ease
Experience hassle-free business and daily life in the most advanced digital society.
As the most advanced digital society, Estonia is a global leader in ensuring ease of business and a hassle-free life. With 100% of state services online, we are ready to go beyond digital with seamless technology integration, empowering people and businesses to fulfil their potential in a safe and transparent online ecosystem.
100%
of state services available online
#2
in UN e-Government Development Index
#1
globally for speed of establishing a business
Makers' mindset
Make a habit of turning big ideas into world-changing solutions. Usually in saunas.
Since Skype, generations of Estonian founders have inspired new transformative solutions, creating a distinct culture of entrepreneurship and innovation. We are used to finding our own ways to excel in culture, sports, sciences, and business. Our revolutionary e-Residency program redefined the notion of citizenship in the digital age, but we are just getting started.
#1
in EU for tech investments as share of GDP
#1
in unicorns per capita in the EU
#1
in growth mindset globally, PISA 2022
Empowering everyone
Reach your full potential with world-class education and egalitarian work culture.
In Estonia, each person makes a difference. Giving everyone equal access to an education which ranks among the best in the world empowers them to reach their full potential and thrive. Our modern healthcare, long-term paid parental leave, and other social services improve work-life balance and create a place that works for all.
Centred on sustainability
Enjoy our sustainable surroundings and nurture the future through innovation.
Unspoiled nature, clean air, and vast forests symbolize our dedication to preserving the planet. With a lively cleantech sector and innovative sustainability startups we take responsibility for future generations. Our sustainable surroundings are also just something to enjoy through pure food and discovering the varied seasons and landscapes.
#1
Global Environmental Performance Index
#2
cleanest air in Europe
51%
covered in forest