- Brand storyEverything you need to speak about Estonia clearly, consistently and confidently.
  Brand overview
  MessagesWhat is our story and how do we articulate it in key messages or sectoral categories?
  Estonia's global imageHow our reputation and unique strengths are perceived in different countries
  Estonia in numbersA data-driven presentation of our best facts
- GuidelinesHere you will find the DNA of the Estonian brand - everything you need to create consistent and effective visual communication that reflects the unique identity of our country.
  Guideline overview
  Text creationWhat tone of voice to use and what to say when talking about Estonia
  Design fundamentalsFoundations of the Estonia brand visual language
  ApplicationsGuidelines for applying the Estonia brand across different channels and materials
- InspirationIf you are looking for fresh ideas, innovative concepts, or just a spark of creativity, this is your main resource for inspiration that resonates with the essence and identity of Brand Estonia.
  Inspiration overview
  NewsAll our innovations, latest reports, and engaging articles
  Inspirational examplesSee how others use the Estonian brand

Toolbox

ICT

Message

Get to know the most digital country in the world

Estonian ICT companies have helped to build the most advanced digital society in the world – it’s time to share this experience with others.

Whether it’s through Big Data & Data Analysis, Robotics & IoT, AI & Machine Learning or CyberTech, Estonia’s digital infrastructure and governance model offer a unique and forward-thinking foundation for business growth and innovation. The experience we offer is highly relevant to other countries because Estonia has successfully navigated the challenges of digital transformation on a national scale, proving that our solutions are not only innovative but also scalable and adaptable to diverse global contexts. In addition, Estonia’s approach to digital governance and infrastructure has demonstrated tangible results, improving efficiency, security, and citizen engagement. Our solutions are designed to be flexible and resilient, making them applicable across various industries and adaptable to different regulatory environments. By partnering with Estonian ICT companies, other nations can leverage our proven expertise to accelerate their own digital transformation, driving economic growth and enhancing global competitiveness.

The story of e-Estonia began in early 1990s, when the country made a strategic decision to focus on digital innovation with the goal to keep clear from austerity. Since then, our ICT companies have played a crucial role in the digital transformation (Nortal, Helmes) of Estonia by developing, securing, and expanding our online services. e-Estonia now acts as a global benchmark for digital societies, and our thriving startup scene boasts the highest number of unicorns per capita (Wise, Bolt, etc).

Estonian ICT companies also attract international talent and expertise. By working smart and building on a wealth of global experience, we have created an innovative digital ecosystem based on collaboration and scalability. Having operated within a digital society for decades, we are ‘born digital,’ making us exceptionally skilled in smart and agile development.

Through borderless ICT solutions, we bring extensive knowledge, boldness and hunger to innovate (Bolt). This dedication drives mutual growth and success in the global market, making Estonia a dynamic partner in the ICT sector worldwide.

The technologies we create change the world, and our thriving ICT and startup sector likely already has a solution to any challenge, across all walks of life.

Talking points:

The Estonian ICT sector benefits from a highly innovative ecosystem, supported by research institutions, a robust startup culture (Skype, Playtech, Wise, Bolt, Glia, Pipedrive, Zego, Veriff, Gelato, ID.me), and substantial government incentives, all driving the continuous flow of new technologies and solutions (Pipedrive). Estonia’s ICT sector has thrived due to strong startup culture and government incentives, contributing to over 7% of the country’s GDP and attracting €1.3 billion in tech investments in 2022 alone.

Estonia boasts over 10 000 ICT companies along with the highest number of startups and unicorns per capita.

Our success stories (Skype, Bolt etc) have inspired new generations of founders and entrepreneurs who are focused on solving global issues and creating products with worldwide impact. Estonia is leading the way in several key fields such as developing advanced cybersecurity and defence solutions (Cybexer, SensusQ).

Our AI advancements are revolutionizing sectors such as customer service and healthcare.

Innovative Estonian IoT implementations are used globally for smart city planning, agriculture, and industrial applications (eAgronom, Paul-Tech, AuveTech).

Our proven track record makes us a key player in delivering scalable and future-ready technology solutions (Thinnect, UaV Factory, Cybers, Cybexer), and enables us to offer high-expertise consulting services.

Presentation

Fact Sheet

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Photos

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Video

#1 European leader in unicorns per capita. Estonia is the birthplace to 10 unicorns (Skype, Playtech, Wise, Bolt, Glia, Pipedrive, Zego, Veriff, Gelato, ID.me), meaning we have the most unicorns per capita in Europe, according to Dealroom (2022).

51% of the ICT sector’s revenue is coming from international clients, showcasing sustained growth and global demand. (ITL, 2024)Use the narrative as a blueprint for crafting engaging content and shaping the overall messaging strategy.

99% of all public services are accessible online, with the infrastructure developed from scratch and continuously maintained & improved by IT companies in close cooperation with the government (2023).

#5 in the EU for the proportion of ICT specialists in total employment.

8% ICT sector contributes to Estonia’s GDP The annual growth rate of the Estonian ICT sector has been around 8% in recent years, outpacing the average EU growth rate of 5%. (Eurostat, 2022)

#10: Estonia ranks 10th globally in ICT services export as a percentage of total exports. (WTO, 2022)

30%: ICT services account for 30% of Estonia’s total services exports. (Bank of Estonia, 2022)

Estonia’s digital services save around 1407 years of working time annually and has become a hassle-free environment for business and entrepreneurship (e-Estonia)

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Seemless data flow – Estonia has managed to create a unified data exchange and interoperability across all sectors, both in the public and private sphere.

Innovative ecosystem – the continuous flow of new technologies and solutions is supported by research institutions University of Tartu, Tallinn University of Technology), a robust startup culture, and substantial government incentives (Startup Estonia).

Global reach and collaboration – Estonian ICT companies frequently engage in international projects and partnerships, leveraging a multicultural and multilingual workforce to expand their presence and influence (GuardTime – offers world-class digital security, Wise, Playtech).

Digital leadership – entrepreneurs and companies can operate in a highly efficient, scalable, and innovation-friendly ecosystem. This environment significantly reduces operational barriers, facilitates market entry, and enhances competitive advantage on a global scale (Starship Technologies, Veriff, Feelingstream – uses AI to analyse customer interactions in real-time).

ICT

Message

Get to know the most digital country in the world

Sectoral messages