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    • Brand storyEverything you need to speak about Estonia clearly, consistently and confidently.
      Brand overview
      • MessagesWhat is our story and how do we articulate it in key messages or sectoral categories?
      • Estonia's global imageHow our reputation and unique strengths are perceived in different countries
      • Estonia in numbers(Opens in a new tab)A data-driven presentation of our best facts
    • GuidelinesHere you will find the DNA of the Estonian brand - everything you need to create consistent and effective visual communication that reflects the unique identity of our country.
      Guideline overview
      • Text creationWhat tone of voice to use and what to say when talking about Estonia
      • Design fundamentalsFoundations of the Estonia brand visual language
      • ApplicationsGuidelines for applying the Estonia brand across different channels and materials
      • Digital Design System (DDS)(Opens in a new tab)
    • InspirationIf you are looking for fresh ideas, innovative concepts, or just a spark of creativity, this is your main resource for inspiration that resonates with the essence and identity of Brand Estonia.
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    Brand EstoniaEstonian brandMessagese-Estonia

    e-Estonia

    Brand Estonia

    Brand estonia provides professional multimedia and design assets to help users articulate Estonia’s unique narrative with clarity and impact. [email protected]

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    Managed by Enterprise Estonia.

    • Funded by the European Union — NextGenerationEU

    Messages

    e-Estonia – beyond digital

    A lifestyle shaped by and for the people

    Estonia’s pioneering role in the global digital transformation places us at the forefront of what lies beyond. Digital has never been an end in itself – together with enhanced cybersecurity; it has enabled us to modernise the public sector, promote transparent democracy built on trust, and foster economic development. We are heading towards a future where digital technology is integral to our lives.

    Estonia has progressed through various stages of digital development, from the first e-solutions to full-fledged digital governance. Our next step is towards greater proactive and personalised governance. Imagine a world where society integrates with reliable services that operate sustainably and respond in real-time to people’s changing needs and expectations – a digital lifestyle shaped by people.

    We collaborate with public and private entities to build a better digital tomorrow that promotes positive changes for all individuals, businesses, and the state.

    E-Estonia paves the way toward a digitally empowered future, significantly impacting how we connect and live our lives.

    Sectoral messages

    Seamless integration of digital services into everyday life.

    Imagine living in a country where state services are 100% digital. We sign documents on the way to choir practice and declare our taxes during an elevator ride. There are virtually no bureaucratic hurdles. Public services are available 24/7, regardless of location, and are personalised to the needs of individuals and businesses. It is empowerment through efficiency: valuing people and their time and allowing everyone to reach their potential. Open and transparent governance promotes trust in our digital public services and assures wide adoption.

    Everyone is invited to embrace the digital future.

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    Related materials

    Materials that best convey our key messages, Estonia's principles and story.
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    Presentation

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    Fact sheet

    Supportive facts

    100% of government services are online.

    All Estonians have a state-issued digital identity (e-ID).

    Estonia is ranked first in digital public services in the 2022 DESI index.

    99% of banking transactions are done online and 98% of all companies are established online.

    Estonia ranks among the top countries globally in cybersecurity.

    Transparent, stable, and functioning legislation makes doing business in Estonia easy.

    Estonia's digital state is built through public-private partnerships.

    Democracy is supported by digital identity, secure data exchange, and high-quality databases.

    Estonia is ranked 2nd on the internet freedom, Freedom House Index 2024 .

    Democracy is supported by digital identity, secure data exchange, and high-quality databases.