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    • Brand storyEverything you need to speak about Estonia clearly, consistently and confidently.
      Brand overview
      • MessagesWhat is our story and how do we articulate it in key messages or sectoral categories?
      • Estonia's global imageHow our reputation and unique strengths are perceived in different countries
      • Estonia in numbers(Opens in a new tab)A data-driven presentation of our best facts
    • GuidelinesHere you will find the DNA of the Estonian brand - everything you need to create consistent and effective visual communication that reflects the unique identity of our country.
      Guideline overview
      • Text creationWhat tone of voice to use and what to say when talking about Estonia
      • Design fundamentalsFoundations of the Estonia brand visual language
      • ApplicationsGuidelines for applying the Estonia brand across different channels and materials
      • Digital Design System (DDS)(Opens in a new tab)
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    Brand EstoniaEstonian brandMessagesCleantech

    Cleantech

    Brand Estonia

    Brand estonia provides professional multimedia and design assets to help users articulate Estonia’s unique narrative with clarity and impact. [email protected]

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    Managed by Enterprise Estonia.

    • Funded by the European Union — NextGenerationEU

    Message

    Leading the cleantech transformation

    Known for its digital society, Estonia is now ready to lead the world on a cleaner path.

    With strong government support and a vibrant cleantech sector, Estonia is driving sustainable economic development, and pioneering solutions in areas ranging from energy and power to materials and chemicals.

    Estonia’s compact size allows us to think big, act boldly, and focus on scalability and innovation from the outset. Collaboration thrives in our cleantech sector: peer-to-peer learning, knowledge sharing, and an industrial research ecosystem drive our growth (Cleantech ForEst). Our technological expertise, skilled workforce, modern infrastructure, and advanced capabilities all contribute to a sustainable future. We deliver not just hardware (Enefit Green’s wind turbines) and software (Bikeep) products, but services (Reverse Resources’ textile waste tracking) and processes (Starship Technologies’ delivery robots) that have a positive impact on the environment and the climate.

    We know what it takes to change: our economy has undergone a remarkable transformation, significantly reducing greenhouse gas emissions while experiencing drastic GDP growth of over 85% between 2000 and 2020. Looking ahead, Estonia aims to be fully powered by renewable energy by 2030.

    Being among the seven countries in the world that meet WHO air quality benchmarks, and with abundant forests Estonians set the standard for sustainable living and are globally recognised for our commitment to building prosperity within planetary boundaries.

    Sectoral messages

    The pursuit of growth can only be based on sustainability.

    Estonia is ready to take the lead in establishing clean technologies as the cornerstone of a thriving economy. Being among the seven countries in the world that meet WHO air quality standards and with abundant forests, Estonia is a template for sustainable living. Estonia is making rapid progress to secure our position as the largest producer of renewable energy per capita and ensure its storage through new technologies (Skeleton Technologies’ ultracapacitors and Elestor’s hydrogen bromine flow batteries). Our ambition is to increase resource efficiency in production to contribute to a climate-neutral economy. From 2021 to 2027 we will fund companies with 33.5 million euros to help them move to more efficient production methods.

    259177 Siimani Biomethan Plant Web Version 1920px

    Related materials

    Materials that best convey our key messages, Estonia's principles and story.
    658813 Young Rider on Scooter Web Version 1920px

    Presentation

    252610 Enefit Green Iru Power Plant Web Version 1920px

    Fact Sheet

    713358 Solar Panels Web Version 1920px

    Photos

    668869 Inside Mushroom Farming Web Version 1920px

    Video

    Supportive facts

    #1 in the number of start- ups per capita and entrepreneurial activity in Europe.

    10x the number of cleantech companies have grown tenfold since 2016.

    5 accelerators developing hardware and software.

    1/3 of the way to producing as much renewable energy as Estonia consumes annually by 2030 and beyond.

    Photos

    Download Cleantech Image Set(Opens in a new tab)
    253421 Wind Turbine Web Version 1920px

    Sector strenghts

    Estonia has a strong and diverse CleanTech sector and we are leading innovation in all sectors, from energy and power to materials and chemicals.

    The CleanTech sector is a home to redefined SMIs and corporations that have made sustainable entrepreneurship part of their core business strategy.

    People in the CleanTech sector in Estonia know each other at the founder level, which has fostered peer-to-peer learning, interacting with each other and sharing experiences.

    Estonia offers a wealth of funding opportunities, from venture capital to robust EU and national support programmes.

    Success stories

    Fibenol Demo Sep 2023 1 Scaled

    Fibenol

    Andres Anijalg Roofit.solar 1 Scaled

    Roofit.Solar

    Skeleton Energy Storage Production 10 Scaled

    Skeleton Technologies