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    • Brand storyEverything you need to speak about Estonia clearly, consistently and confidently.
      Brand overview
      • MessagesWhat is our story and how do we articulate it in key messages or sectoral categories?
      • Estonia's global imageHow our reputation and unique strengths are perceived in different countries
      • Estonia in numbers(Opens in a new tab)A data-driven presentation of our best facts
    • GuidelinesHere you will find the DNA of the Estonian brand - everything you need to create consistent and effective visual communication that reflects the unique identity of our country.
      Guideline overview
      • Text creationWhat tone of voice to use and what to say when talking about Estonia
      • Design fundamentalsFoundations of the Estonia brand visual language
      • ApplicationsGuidelines for applying the Estonia brand across different channels and materials
      • Digital Design System (DDS)(Opens in a new tab)
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    Brand EstoniaEstonian brandMessagesHealthtech

    Healthtech

    Brand Estonia

    Brand estonia provides professional multimedia and design assets to help users articulate Estonia’s unique narrative with clarity and impact. [email protected]

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    Managed by Enterprise Estonia.

    • Funded by the European Union — NextGenerationEU

    Messages

    Data-powered personalised health

    We have extensive experience in digital health to drive forward innovation in person-centred healthcare.

    With nearly two decades of experience developing digital health infrastructure, Estonia is paving the way for other countries with its expertise. In Estonia, 99% of health data – including secure e-health records, e-prescriptions, medical images, and online registration – is digital.

    Our companies have improved various aspects of healthcare by building the most comprehensive digital health ecosystems and secure health data exchange infrastructures for countries, hospital networks, medical registries, insurance providers, professionals, and patients.

    Estonian HealthTech sector goes beyond digital, merging with Biotech. As a top-ranking education nation with strong collaboration between universities, research organisations, public sector, and enterprises, we are constantly aiming for scientific excellence.

    Digital health records and a population-based biobank have provided extensive data for research and development, laying the foundation for various personalised health solutions. The outcomes have been transformed into proven and practical applications.

    Sectoral messages

    With nearly two decades of experience developing the country’s digital health ecosystem, Estonia is paving the way for other countries with its expertise.

    In Estonia, we are already living in the digital future with digital services seamlessly integrated into everyday healthcare. 99% of health data has been digitised, including online prescriptions, digital images, online registration, e-health records, and secure online access to patients’ data. Estonian companies have built similar digital ecosystems for several countries worldwide (Finland, Germany, UAE, MEA region, the Baltic states etc).

    As the world leader in unicorns per capita, we have a great talent pool for digital innovation. Besides excellence in public health infrastructure, the Estonian HealthTech sector has developed a wide variety of digital health solutions, such as AI and diagnostic tools (Better Medicine), cybersecurity and data privacy (Cybernetica), digital therapeutics (DTx) solutions (Migrevention, CoNurse, Dermtest, Triumf Health, Cognuse), making healthcare more efficient, personalised and accessible.

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    Related materials

    Materials that best convey our key messages, Estonia's principles and story.
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    Presentation

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    Fact Sheet

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    Photos

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    Video

    Supportive facts

    1st ranking in The Bertelsmann Foundation’s Digital Health Index, we are the leading country in digital health for 2024 among 14 EU and 3 OECD countries.

    99% of health data created today is digitised and all individuals have an e-health record.

    20 years of experience developing national e-health infrastructure: Estonia’s health service has been digital since 2008.

    20% of Estonians have given their genome data to the Estonian Genome Centre, making it a powerful resource for genetic research, personalised medicine, and the international scientific community.

    Estonia has the most extensive cross-border e-prescription and patient summary in Europe with 11 countries.

    Photos

    Download EdTech Image Set(Opens in a new tab)
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    Sector strenghts

    Advanced digital health infrastructure. With nearly two decades of experience implementing the country’s digital health infrastructure, Estonia is paving the way for other countries with its expertise.

    Cross-border data exchange with 11 countries plus more in the pipeline to provide care abroad. Implementing KSI Blockchain technology within the health information system enhances security by ensuring data integrity and protecting against threats.

    Extensive data integration and exchange with top-level data security. Estonia’s e-health system with digitised data is a prime example of nationwide data integration and advanced interoperability which fuels research, innovation, and precision medicine.

    Focus on personalised health. Our population-based biobank is a powerful resource for genetic research and personalised medicine, offering insights for Estonia and the international scientific community.

    A collaborative ecosystem where public and private sector organisations and research institutions work closely together, leading to accelerated innovation, improved data operability, evidence-based practices, and many other benefits addressing complex health challenges.

    High-level research capabilities supporting innovation from universities, research institutions and focused competence centres. Estonian companies have a proven track record of transforming foundational research into practical solutions.

    Global reach – Estonian HealthTech companies are known for their international impact by actively collaborating with international partners, exporting and adapting their solutions worldwide.

    Success stories

    Icosagen 3

    Icosagen

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    Dermtest

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    Nortal