e-Residency card kit

- Brand storyEverything you need to speak about Estonia clearly, consistently and confidently.
  Brand overview
  MessagesWhat is our story and how do we articulate it in key messages or sectoral categories?
  Estonia's global imageHow our reputation and unique strengths are perceived in different countries
  Estonia in numbersA data-driven presentation of our best facts
- GuidelinesHere you will find the DNA of the Estonian brand - everything you need to create consistent and effective visual communication that reflects the unique identity of our country.
  Guideline overview
  Text creationWhat tone of voice to use and what to say when talking about Estonia
  Design fundamentalsFoundations of the Estonia brand visual language
  ApplicationsGuidelines for applying the Estonia brand across different channels and materials
- InspirationIf you are looking for fresh ideas, innovative concepts, or just a spark of creativity, this is your main resource for inspiration that resonates with the essence and identity of Brand Estonia.
  Inspiration overview
  NewsAll our innovations, latest reports, and engaging articles
  Inspirational examplesSee how others use the Estonian brand

Toolbox

Minimalism in both creativity and material use. The new e-Residency starter kit design puts the card and custom illustrations front and center, helping to open a fresh chapter for the new e-resident-to-be.

The e-Residency card kit received a Bronze Egg at the Kuldmuna (Golden Egg) Awards 2026 in the category Design & Craft / Packaging Design. The Golden Egg Awards is Estonia's largest creative festival, recognising outstanding work in advertising, marketing and design since 1998.