Photo series "Rooted in Estonia"

How do you take knowledge of Estonia out into the wider world? Through people who already know the way. We created a photo and video series of Estonians whose bold actions and ideas are shaping the world. Each was paired with a distinctive Estonian scene: the ground beneath their feet gives balance, while their posture, gesture, and gaze reach outward.

This series received a Golden Egg at the Kuldmuna (Golden Egg) Awards 2026 in the Photography category. The Golden Egg Awards is Estonia's largest creative festival, recognising outstanding work in advertising, marketing and design since 1998.