Our visual language
The visual language of Brand Estonia consists of many components that can be used together or separately. In principle, we prefer to keep things clean and simple.
Guidelines
To get our messages across we need a unified way to express them. Here you'll find guidelines for writing texts and creating designs.
Our character
nordic
surprising
smart
Clean
as in uncluttered with unnecessary information and confusing typography
Simple
because we like to leave enough space around text and images – making them more legible and emphasizing only the essential.
Keep in mind!
Creative solutions always follow the principle
Content
Message
Design