- Brand storyEverything you need to speak about Estonia clearly, consistently and confidently.
  Brand overview
  MessagesWhat is our story and how do we articulate it in key messages or sectoral categories?
  Estonia's global imageHow our reputation and unique strengths are perceived in different countries
  Estonia in numbersA data-driven presentation of our best facts
- GuidelinesHere you will find the DNA of the Estonian brand - everything you need to create consistent and effective visual communication that reflects the unique identity of our country.
  Guideline overview
  Text creationWhat tone of voice to use and what to say when talking about Estonia
  Design fundamentalsFoundations of the Estonia brand visual language
  ApplicationsGuidelines for applying the Estonia brand across different channels and materials
- InspirationIf you are looking for fresh ideas, innovative concepts, or just a spark of creativity, this is your main resource for inspiration that resonates with the essence and identity of Brand Estonia.
  Inspiration overview
  NewsAll our innovations, latest reports, and engaging articles
  Inspirational examplesSee how others use the Estonian brand

Toolbox

Logos

We have created a logo system that helps make the introduction of Estonia to international audiences more impactful and easier to understand.

The “Estonia” logo is used for broad, general promotion of Estonia at the international level. To highlight specific sectors or goals, a corresponding activity or focus is added to the country name, such as Visit Estonia, Work in Estonia, Defence Estonia, etc.

This system helps maintain a clear and unified image of Estonia while allowing different themes and target audiences to be emphasised.

For introducing Estonia to international audiences, everyone is welcome to use the ready-made solutions, messages, and facts available in the toolbox.

Logos within the design system may only be created and used by EIS and by public and third-sector organisations that have a formal agreement.

Which logo to use?

Each logo has two versions

Classic logo

The classic, more formal boxed logo is used in marketing materials and campaigns. The logo is always placed in the upper right corner.

Compact logo

The wordmark logo without the box is used in digital environments, as a partner logo, and in other cases where the classic logo cannot be used for technical reasons.

Where and how to use a classic logo?

The classic logo is used in marketing materials and campaigns.

Placement

Place the classic wordmark in the top right corner at all times.

The classic wordmark is not in the top right corner.

The size of the wordmark depends on the format of the design and its underlying grid.

Social media and print

See detailed templates and examples in Figma

Digital applications

Read more about how to use wordmarks on websites

Colour

Use the blue wordmark across all color palettes in the design system.

Logo placement with partner logos

In marketing materials and campaigns, place the European Union funding logo in the bottom right corner, aligned with the wordmark.

In marketing materials and campaigns, align partner logos to the bottom left.

Graphic design

View guidelines and examples in the design system

Web design

View guidelines in the digital design system (DDS 2.0)

Where and how to use a compact logo?

The compact logo is designed as an alternative when the classic logo cannot be used for technical reasons.

Placement on websites

Place the compact logo in the website menu.

Web design

View guidelines in the digital design system (DDS 2.0)

Asetus turundusmaterjalides ja kampaaniates

Use the compact logo as a partner logo.

Highlight sectors using the compact logo.

Place the compact logo where needed.

The compact logo is not intended to replace the classic logo in marketing materials and campaigns.