Colors

The national color of Estonia is blue, which carries our sense of landscape and the world. The sky, sea, lakes, rivers create openness and spaciousness, a direction to strive forward, beyond the horizon. Blue is calm and stable, but when necessary, it also gives vibrancy—as befits a true digital country.

The Estonian brand uses a total of 36 colors inspired by nature, divided into five families – bays, national parks, beaches, islands, marshes.

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Color palettes

The central color family of the entire design system is the blues, which we use throughout most solutions to ensure visual consistency and recognition. If blue does not support the content or specificity of your project, choose a color family that suits it.

The gray shades that match each color family are represented by boulders, thus together forming a functional color palette that covers the needs of the entire design system.

The Estonian brand is digital blue. The digital environment has become as natural to us as being a seafaring people. Think: freedom, sea breeze, horizon, cirrus cloud, e-voting, e-residency, health portal...

Estonian blueMain color
HEX#0030DE
CMYK100 • 66 • 0 • 0
PärnuSecondary color
HEX#CEE2FD
CMYK20 • 10 • 0 • 0
LiiviSecondary color
HEX#000087
CMYK100 • 100 • 0 • 0
PaldiskiSecondary color
HEX#0062F5
CMYK100 • 20 • 0 • 0
NarvaAccent color
HEX#00C3FF
CMYK100 • 0 • 0 • 0
HaapsaluAccent color
HEX#FCEEC8
CMYK0 • 5 • 20 • 0

Boulders

PahklaBackground
HEX#F1F5F9
CMYK3 • 2 • 0 • 2
EhakiviText
HEX#FFFFFF
CMYK0 • 0 • 0 • 0
MustkiviText
HEX#0F172A
CMYK90 • 80 • 50 • 70
HellamaaJooned, tabelid
HEX#CBD5E1
CMYK20 • 10 • 5 • 0
KabelikiviJooned, tabelid
HEX#64748B
CMYK80 • 60 • 40 • 30
MajakiviJooned, tabelid
HEX#3D4B5E
CMYK60 • 50 • 30 • 10

Use of colors

We use colors consistently and clearly. We generally do not combine elements from different color palettes. This helps keep the visuals clean, coherent, and recognizable. The exception is graphs, where different colors can be used to clearly distinguish data.

Image 9 16