- Brand storyEverything you need to speak about Estonia clearly, consistently and confidently.
  Brand overview
  MessagesWhat is our story and how do we articulate it in key messages or sectoral categories?
  Estonia's global imageHow our reputation and unique strengths are perceived in different countries
  Estonia in numbersA data-driven presentation of our best facts
- GuidelinesHere you will find the DNA of the Estonian brand - everything you need to create consistent and effective visual communication that reflects the unique identity of our country.
  Guideline overview
  Text creationWhat tone of voice to use and what to say when talking about Estonia
  Design fundamentalsFoundations of the Estonia brand visual language
  ApplicationsGuidelines for applying the Estonia brand across different channels and materials
- InspirationIf you are looking for fresh ideas, innovative concepts, or just a spark of creativity, this is your main resource for inspiration that resonates with the essence and identity of Brand Estonia.
  Inspiration overview
  NewsAll our innovations, latest reports, and engaging articles
  Inspirational examplesSee how others use the Estonian brand

Toolbox

Web

The Digital Design System (DDS) is created to present Estonia in the digital world. It helps to build more consistent web solutions faster and with higher quality. It brings together reusable components, styles and design principles in one place.

The system is primarily optimized for marketing-oriented websites and campaign pages. At the same time, the components are flexible enough to be adapted and extended for use in apps, digital products and large-scale screen solutions (such as showrooms).

Web design

View guidelines in the digital design system (DDS 2.0)

Materials

In addition to the main DDS file, you’ll find other supporting materials in Figma, including icons, graphics, and logos. From the Toolbox, you can download the Aino typeface, browse photos, and explore key messages.

How get started?

Let us know when you’re starting with an Estonia brand project. We’ll introduce you to the design system and add you to our Figma and Slack channels. Through Figma, you’ll get access to all components, guidelines, and materials.

E-mail: brand@estonia.ee