Typography

To help communicate these messages, the Estonian brand design team, in collaboration with typographer Anton Koovit, has created a unique typeface called Aino for the design system.

Aino typeface family

The Aino typeface family includes five styles – Headline, Regular, Italic, Bold, and Bold Italic.

Download Aino font

Alternative typefaces

Open-source Verdana

The Aino typeface is primarily used in our marketing materials. In everyday information exchange between different parties, using Aino is not always technically possible. When needed, use the free system font Verdana in documents, newsletters, emails and other materials

Google font Noto Sans

Aino includes Latin and Cyrillic characters as well as punctuation marks. For Arabic and logographic texts, we use the open-source Google font Noto Sans on both websites and in marketing materials.

Download Noto Sans font

Typographic hierarchy

Each style in the Aino typeface family has its own role in the design system.

Using the Aino typeface

Aino Headline

The Aino Headline style is designed for headings. Choose one heading size and use it consistently throughout the design to highlight the most important information.

Aino Headline is larger than 30 pt.

Aino Headline should never be used below 30 pt, as smaller sizes compromise its airy feel and distinctive letterforms.

Use regular text (Aino Regular) for subheadings and body text, and bold text (Aino Bold) when needed.

Aino Headline highlights only the most important information.

Text is aligned to the left.

Text can be center-aligned if needed.

Text should not be right-aligned.

Graphic design

View guidelines in the design system

Web design

View guidelines and examples in the design system