- Brand storyEverything you need to speak about Estonia clearly, consistently and confidently.
  Brand overview
  MessagesWhat is our story and how do we articulate it in key messages or sectoral categories?
  Estonia's global imageHow our reputation and unique strengths are perceived in different countries
  Estonia in numbersA data-driven presentation of our best facts
- GuidelinesHere you will find the DNA of the Estonian brand - everything you need to create consistent and effective visual communication that reflects the unique identity of our country.
  Guideline overview
  Text creationWhat tone of voice to use and what to say when talking about Estonia
  Design fundamentalsFoundations of the Estonia brand visual language
  ApplicationsGuidelines for applying the Estonia brand across different channels and materials
- InspirationIf you are looking for fresh ideas, innovative concepts, or just a spark of creativity, this is your main resource for inspiration that resonates with the essence and identity of Brand Estonia.
  NewsAll our innovations, latest reports, and engaging articles
  Inspirational examplesSee how others use the Estonian brand

Toolbox

Illustrations

The illustration style is based on the ancient and simple form of boulders and limestone – they have a strong presence and awkward confidence.

A broken line appears on low, grounded and stable shapes like a gust of wind, highlighting details and adding rhythm and movement.

Graphic design

View guidelines and examples in the design system

Form

The visual is based on a simple, rounded geometric form.

Keep the form simple, rounded, friendly and noticeably awkward.

The flower is stylised into a geometric form with rounded corners.

The flower is drawn freely and roughly by hand.

Line

Use a broken line to highlight details and create movement and rhythm.

The broken line connects with the design system typeface Aino Headline and creates unity between message and form.

Details have been added to the boulder form with a line.

Movement has been added to the flower form through a broken line.