Aino, a unique typeface by Estonian Design Team and Anton Koovit, is the official typeface for Brand Estonia. It is the most widespread and recognisable element of the brand, communicating our ideas through all mediums – in print and on screen.
Aino Headline is used only for headlines, captions and sub headlines. Choose a desired case style depending on the context and content of the published material, but use only one type of case style (lower case; sentence case; full caps) throughout one publication, campaign etc. In informal context we prefer to use lowercase, it’s friendly and egalitarian.
Aino regular is mainly used only for body texts and sub headlines. Choose a desired case style depending on the type of the text and content. Sentence case for body texts; sentence and full caps for sub headlines and captions.
Due to Ainos’ large x-height and small ascenders and descenders we can afford tight leading. Depending on the text and its size the leading should be minimal the height of the x-height and maximum of 11/2 of the x-height. On large headlines, the leading can be very tight, in small body text, it should be larger.
Recommended leading for Aino headline
Recommended leading for Aino regular/bold
Setting the tracking for Aino Headline depends on the type of text and it’s corresponding sizes.
Type combinations & sizing
Combining different weights and sizes of Aino it is important not to over-clutter with too many different styles. In sub headlines and body text play more with case styles and different cuts, not so much with different sizes. Also, do not make “double-emphasis’” (ie. enlarging the sub headline a little and also turning it to bold). Use indents and empty rows to differentiate and create air. When playing with text size, go clearly bigger or clearly smaller – don’t make tiny changes.
sizing and case style chart 1
sizing and case style chart 2