Aino, a unique typeface by Estonian Design Team and Anton Koovit, is the official typeface for Brand Estonia. It is the most widespread and recognisable element of the brand, communicating our ideas through all mediums – in print and on screen.

aino kirjatüüp näidis

Aino typeface is available for Latin and Russian alphabet. For Arabic alphabet instead of Aino Headline use Shamel Round Light typeface and instead of Aino Regular/Bold use Dubai typeface. For hieroglyphs use Arial typeface. When necessary, use Verdana as an alternative typeface.

Aino Headline

Aino Headline is used only for headlines, captions and sub headlines. Choose a desired case style depending on the context and content of the published material, but use only one type of case style (lower case; sentence case; full caps) throughout one publication, campaign etc. In informal context we prefer to use lowercase, it’s friendly and egalitarian.

Aino Headline brand estonia typeface

Aino Regular/Bold

Aino regular is mainly used only for body texts and sub headlines. Choose a desired case style depending on the type of the text and content. Sentence case for body texts; sentence and full caps for sub headlines and captions.

Aino Regular and Bold brand estonia typeface


Due to Ainos’ large x-height and small ascenders and descenders we can afford tight leading. Depending on the text and its size the leading should be minimal the height of the x-height and maximum of 11/2 of the x-height. On large headlines, the leading can be very tight, in small body text, it should be larger.

Recommended leading for Aino headline

Recommended leading for Aino regular/bold


Setting the tracking for Aino Headline depends on the type of text and it’s corresponding sizes.

Headline tracking should be tight, up to -30. Sub headlines should be tracked from 0 to -20.
brand estonia teksti juhend
Tracking for Aino regular/bold should stay in between 0 and up to +40.

Type combinations & sizing

Combining different weights and sizes of Aino it is important not to over-clutter with too many different styles. In sub headlines and body text play more with case styles and different cuts, not so much with different sizes. Also, do not make “double-emphasis’” (ie. enlarging the sub headline a little and also turning it to bold). Use indents and empty rows to differentiate and create air. When playing with text size, go clearly bigger or clearly smaller – don’t make tiny changes.

sizing and case style chart 1

aino typeface guideline

sizing and case style chart 2

aino typeface guideline