Awards & recognitions
Estonia continues to stand out as a role model in the world of nation branding. Countries increasingly turn to us to learn how a small team, working smartly and creatively, can achieve such strong global impact.
For us, recognition like this really matters. Estonia has always had to “punch above its weight”, and we embrace that. International awards aren’t just a trophy on the shelf, they give us visibility we couldn’t buy, open doors for new conversations, and create that invaluable “free PR” that helps our message travel further and faster.
It’s also a wonderful affirmation. It tells our team, and our wider community, that the care, creativity and strategic effort we put into building and sharing the Estonia brand is being noticed. That’s incredibly motivating, and it makes us even more determined to keep raising the bar.
Best use of data in country branding
- Team: Brand Estonia
- Competition: City Nation Place Global 2025
- Award: 1st place
Best Communication Strategy - Estonia is now 0% bureaucrazy!
- Team: e-Estonia Briefing Center
- Competition: City Nation Place Global 2025
- Award: 1st place
Client of the Year 2025 - Enterprise Estonia
- Team: Enterprise Estonia
- Competition: Kuldmuna 2025 / Golden Egg 2025
- Award: 1st place / Gold Egg 2025
Digital Marketing Campaign - German Icons
- Team: Trade Estonia
- Agency: Optimist Creative
- Competition: Kuldmuna 2025 / Golden Egg 2025
- Award: 1st place / Gold Egg 2025
Integrated Communication Campaign – Setting a Guinness World Record in sauna bathing
- Team: Visit Estonia
- Agency: Miltton New Nordics
- Competition: Kuldmuna 2025 / Golden Egg 2025
- Award: 1st place / Gold Egg 2025
International Communication Event – Tourism Conference 25 “PÄRI”
- Team: Visit Estonia
- Agency: Jolos
- Competition: Kuldmuna 2025 / Golden Egg 2025
- Award: 1st place / Gold Egg 2025
Event Marketing / Promotion – Visit Estonia Barge Ramp Jam
- Team: Visit Estonia
- Simple Session (Elamussport)
- Competition: Kuldmuna 2025 / Golden Egg 2025
- Award: 1st place / Gold Egg 2025
Public Sector Communication – Estonia is now 0% bureaucrazy!
- Team: e-Estonia Briefing Center
- Agency: KAGU_the_agency
- Competition: Kuldmuna 2025 / Golden Egg 2025
- Award: 2nd place / Silver Egg 2025
Influencer Marketing – A Million Won Question
- Team: Trade Estonia
- Agency: Optimist Creative
- Competition: Kuldmuna 2025 / Golden Egg 2025
- Award: 2nd place / Silver Egg 2025
Online Commercial Film – Renewed Estonia
- Team: Visit Estonia
- Agency: Age Creative
- Competition: Kuldmuna 2025 / Golden Egg 2025
- Award: 2nd place / Silver Egg 2025
Website – Visit Estonia
- Team: Visit Estonia
- Agency: Trinidad Wiseman
- Competition: Kuldmuna 2025 / Golden Egg 2025
- Award: 3rd place / Bronze Egg 2025
Thank you to our key partners
- Government Office of Estonia
- Ministry of Foreign Affairs of Estonia
- Ministry of Economic Affairs and Communications
- University of Tartu
- WWW Stuudio
- BOND Agency
- NOPE Agency
- Optimist Creative
- Get Shot Films
- AD Angels
- Brand Finance
- Anholt & Co.
- New Zealand Story
- Swedish Institute
- City Nation Place
- Alari Orav
- Alina Trussova
- Sven Erik Raju
- Martin Voltri
- Janeli Kuusemets
- Liisa-Maria Marrandi
- Nele Erikson
- Maria Laanelepp
- Risse Soomets
- Egle Anton
- Nils Kajander
- Kirill Ratman
- Taavet Kohal
- Mathias Väärsi
- Urmas Varblane
- Anneli Kaasa
- Janar Aronija
- Anoorupa Bose
- Vanessa Oks
- Maiken Palm
- Krõõt Tarkmeel
- Kristjan Taal
- Eero Epner
- Reet Grosberg
- Atko Janusson
- Eiko Ojala
- Konrad Jagodzinski
- Aglaë Perrin
- Simon Anholt
- Robert Govers
- David Downs
- Clare Dewhirst
- Anna Rudels
- Christian Biller
- Ryan Tym
- Rain Puusta
- Erki Varma
- Priit Talv
- Kaarle Kannelmäe
- Kadri Karolin Kõuts
- Priit Kallakas
Collaboration with the Ministry of Foreign Affairs and NextGenerationEU
Thanks to the Ministry of Foreign Affairs and the NextGenerationEU project, we have jointly executed Estonia's brand strategy, from tailored messaging to the smart use of data and delivering tools for our brand ambassadors worldwide. This partnership will carry on until early 2026.
Reach out to us
We encourage you to share your feedback, questions, or thoughts with us. Whether it’s about finding out more about our image surveys or any other brand-related topics, please feel free to reach out at brand@estonia.ee. We look forward to hearing from you!
